Uploaded August 2026 | Updated September 2026, 3 weeks ago
How do you trademark the name of an entire ethnic group and culture for commercial profit? In this video, we break down why a major Asian-owned hair company, Shake-N-Go, sparked massive outrage after moving to trademark the name "Yoruba" for synthetic hair and beauty products.We look at the history of how outside business owners captured the multi-billion dollar Black hair and beauty market in America, how cultural names from "Nubian" to "Jamaican" are weaponized for targeted marketing, and how new tactics—from AI-generated storefronts to predatory branding—trick consumers into thinking they are supporting Black-owned businesses.This isn't just an issue for Nigerians or continental Africans; it directly impacts Black Americans and the entire diaspora. If we don’t protect our culture, own our distribution, and circulate our dollars within our own communities, outside corporations will continue to extract wealth while locking us out of our own market.Drop your thoughts in the comments below—make sure to like, subscribe, and hit the notification bell so you never miss an upload.#Yoruba #BlackBusiness #BlackHairIndustry #ShakeNGo #Culture #EconomicEmpowerment #Commentary
How do you trademark the name of an entire ethnic group and culture for commercial profit? In this video, we break down why a major Asian-owned hair company, Shake-N-Go, sparked massive outrage after moving to trademark the name "Yoruba" for synthetic hair and beauty products.We look at the history of how outside business owners captured the multi-billion dollar Black hair and beauty market in America, how cultural names from "Nubian" to "Jamaican" are weaponized for targeted marketing, and how new tactics—from AI-generated storefronts to predatory branding—trick consumers into thinking they are supporting Black-owned businesses.This isn't just an issue for Nigerians or continental Africans; it directly impacts Black Americans and the entire diaspora. If we don’t protect our culture, own our distribution, and circulate our dollars within our own communities, outside corporations will continue to extract wealth while locking us out of our own market.Drop your thoughts in the comments below—make sure to like, subscribe, and hit the notification bell so you never miss an upload.#Yoruba #BlackBusiness #BlackHairIndustry #ShakeNGo #Culture #EconomicEmpowerment #Commentary
