Uploaded May 2026 | Updated September 2026, 1 week ago
Microsoft spent $69 billion buying Activision Blizzard, but Xbox still found itself in one of the strangest positions in gaming. Hardware revenue was falling, the brand identity was getting blurrier, and longtime fans were starting to wonder whether Microsoft even wanted to be in the console business anymore.
Then Asha Sharma stepped in. She is not a gaming veteran, and that is exactly why this story gets interesting. From Meta to Instacart to Microsoft’s Core AI team, Sharma built a career around scaling massive platforms and fixing complicated systems. Now she is trying to do the same thing with Xbox, cutting confusing campaigns, rethinking exclusives, pulling back unwanted AI features, and trying to make the hardware feel important again.
In this video, we break down Sharma’s first 100 days leading Xbox, why the community was skeptical, what changed inside the brand, and why the June 7 Xbox Games Showcase may be the real test of whether this is a comeback or just a cleaner version of the same decline.
CHAPTERS:
00:00 - How Asha Sharma Rebooted Xbox
01:03 - Who is Asha Sharma?
03:33 - Asha Sharma Making Big Changes
06:54 - Asha Sharma’s We Are Xbox Memo
08:58 - Why Asha Sharma’s Changes Matter for Xbox
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audio: Sennheiser MKE600 Shotgun Mic - geni.us/mke600
computer: Mac Studio - geni.us/macstudio1
MUSIC
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Microsoft spent $69 billion buying Activision Blizzard, but Xbox still found itself in one of the strangest positions in gaming. Hardware revenue was falling, the brand identity was getting blurrier, and longtime fans were starting to wonder whether Microsoft even wanted to be in the console business anymore.
Then Asha Sharma stepped in. She is not a gaming veteran, and that is exactly why this story gets interesting. From Meta to Instacart to Microsoft’s Core AI team, Sharma built a career around scaling massive platforms and fixing complicated systems. Now she is trying to do the same thing with Xbox, cutting confusing campaigns, rethinking exclusives, pulling back unwanted AI features, and trying to make the hardware feel important again.
In this video, we break down Sharma’s first 100 days leading Xbox, why the community was skeptical, what changed inside the brand, and why the June 7 Xbox Games Showcase may be the real test of whether this is a comeback or just a cleaner version of the same decline.
CHAPTERS:
00:00 - How Asha Sharma Rebooted Xbox
01:03 - Who is Asha Sharma?
03:33 - Asha Sharma Making Big Changes
06:54 - Asha Sharma’s We Are Xbox Memo
08:58 - Why Asha Sharma’s Changes Matter for Xbox
🤖 Circuit Breaker: #1 Weekly Tech Newsletter: geni.us/circuit
🎧 My Podcast - Geared Up: youtube.com/@GearedUp
💥 Join the TechSquad for bonuses: youtube.com/@Andru/join
SUBSCRIBE to my channel for the latest videos: youtube.com/@Andru?sub_confirmation=1
-------------------------------
JOIN THE TECHSQUAD, GET REWARDS:
youtube.com/@Andru/join
---------------------------------
CONNECT WITH ANDRU
Newsletter: geni.us/circuit
facebook.com/Andru
http://x.com/andruedwards
instagram.com/andru
snapchat.com/add/drusoicy
gearlive.com
---------------------------------
VIDEO GEAR I USE
camera: Panasonic Lumix S1H - geni.us/panasonics1h
audio: Sennheiser MKE600 Shotgun Mic - geni.us/mke600
computer: Mac Studio - geni.us/macstudio1
MUSIC
60 Days Free Background Music from Epidemic Sound: geni.us/epidemc
