Uploaded September 2025 | Updated September 2026, 1 hour ago
Preparing for the HOKA UTMB Mont-Blanc, one of the world’s most iconic trail races, Alberto Ferretto, a passionate runner from the HOKA Italy Team, faces the months of training that turn doubts into strength and effort into meaning. Together with Francesco Puppi, HOKA Elite Athlete, every step expands the journey.
It’s a visual diary of resilience, growth, and the mindset that carries you forward.
Produced by Circular Agency
Directed by Agostino Giorgio Chiarucci
Cinematography by Mario Zanetta
#FlyHumanFly #HOKA
Preparing for the HOKA UTMB Mont-Blanc, one of the world’s most iconic trail races, Alberto Ferretto, a passionate runner from the HOKA Italy Team, faces the months of training that turn doubts into strength and effort into meaning. Together with Francesco Puppi, HOKA Elite Athlete, every step expands the journey.
It’s a visual diary of resilience, growth, and the mindset that carries you forward.
Produced by Circular Agency
Directed by Agostino Giorgio Chiarucci
Cinematography by Mario Zanetta
#FlyHumanFly #HOKA
