Artist Management: Marian Hill on their AirPods Sync | Music in Commercials

Uploaded March 2026 | Updated September 2026, 2 weeks ago

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In this video from Berklee Online’s Artist Management course, authored by Ardie Farhadieh, Philadelphia-based duo Marian Hill—Jeremy Lloyd and Samantha Gongol—share their experience licensing a song for an AirPods commercial. They emphasize that writing music you genuinely love is the most important part of the process, since that authenticity can be what attracts brands in the first place. Lloyd and Gongol describe the sync placement as a lengthy and unexpected journey that ultimately helped expand their audience, noting that the opportunity wasn’t a goal they chased, but a meaningful outcome that followed naturally from their work.

Learn more about this course: berkonl.in/3LIroDL

ABOUT ARDIE FARHADIEH:
Ardie Farhadieh began at the Windish Agency, overseeing logistics for 100+ DJs/artists. He then led marketing at The Billions Corporation, handling corporate/branding/sponsorships for Arcade Fire, Mumford & Sons, Bon Iver, St. Vincent, and more, and helped build Spotify’s Fans First presale. He founded Wick Management, developing Marian Hill to platinum success, earning Billboard’s 40 Under 40. Now at Split Second Management, he represents Marian Hill, slenderbodies, the Kilians, and Michael Brun. For Berklee Online he wrote and teaches Artist Management. Ardie is currently a manager at Split Second Management, where he continues to represent Marian Hill, as well as Slenderbodies, the Kilans, and DJ/producer Michaël Brun.

ABOUT MARIAN HILL:
Marian Hill is the Philadelphia-based duo of producer Jeremy Lloyd and vocalist Samantha Gongol, known for their minimalist, bass-forward pop sound. Lloyd produces, Gongol sings, and together they write sleek, genre-blurring songs that draw from jazz, blues, and R&B. The group’s name comes from Marian Paroo and Harold Hill, characters from “The Music Man.”

About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
1-866-BERKLEE (US)
1-617-747-2146 (international callers)
advisors@online.berklee.edu

facebook.com/BerkleeOnline
instagram.com/berkleeonline
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Artist management | Marian Hill | Jeremy Lloyd | Samantha Gongol | Marian Paroo | Harold Hill | The Music Man | Arcade Fire | Mumford & Sons | Bon Iver | St. Vincent | Berklee Online

$Artist Management: Marian Hill on their AirPods Sync | Music in Commercials | Ardie Farhadieh Download Your Free Music Business Handbook Now: https://berkonl.in/3XRrl9n Earn Your Music Business Degree Online with Berklee: https://berkonl.in/3JyAdwb In this video from Berklee Online’s Artist Management course, authored by Ardie Farhadieh, Philadelphia-based duo Marian Hill—Jeremy Lloyd and Samantha Gongol—share their experience licensing a song for an AirPods commercial. They emphasize that writing music you genuinely love is the most important part of the process, since that authenticity can be what attracts brands in the first place. Lloyd and Gongol describe the sync placement as a lengthy and unexpected journey that ultimately helped expand their audience, noting that the opportunity wasn’t a goal they chased, but a meaningful outcome that followed naturally from their work. Learn more about this course: https://berkonl.in/3LIroDL ABOUT ARDIE FARHADIEH: Ardie Farhadieh began at the Windish Agency, overseeing logistics for 100+ DJs/artists. He then led marketing at The Billions Corporation, handling corporate/branding/sponsorships for Arcade Fire, Mumford & Sons, Bon Iver, St. Vincent, and more, and helped build Spotify’s Fans First presale. He founded Wick Management, developing Marian Hill to platinum success, earning Billboard’s 40 Under 40. Now at Split Second Management, he represents Marian Hill, slenderbodies, the Kilians, and Michael Brun. For Berklee Online he wrote and teaches Artist Management. Ardie is currently a manager at Split Second Management, where he continues to represent Marian Hill, as well as Slenderbodies, the Kilans, and DJ/producer Michaël Brun. ABOUT MARIAN HILL: Marian Hill is the Philadelphia-based duo of producer Jeremy Lloyd and vocalist Samantha Gongol, known for their minimalist, bass-forward pop sound. Lloyd produces, Gongol sings, and together they write sleek, genre-blurring songs that draw from jazz, blues, and R&B. The group’s name comes from Marian Paroo and Harold Hill, characters from “The Music Man.” About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Artist management | Marian Hill | Jeremy Lloyd | Samantha Gongol | Marian Paroo | Harold Hill | The Music Man | Arcade Fire | Mumford & Sons | Bon Iver | St. Vincent | Berklee Online$ $Music Production 101: Recording and Doubling Vocals with Guitar and Backing Tracks in Ableton Live Download Your Free Music Production Handbook Now: https://berkonl.in/3JBxeTK Earn Your Music Production Degree Online with Berklee: https://berkonl.in/3DEnKDE In this video from Berklee Online Course Music Production 101, instructor Michael Bierylo teaches you how to add a backing groove by asking artist Goz Asai to play and sing a song on top of a groove made in Ableton Live. Bierylo, who authored this course with David Mash, turns off the click and records the guitar and voice audio once. Then he asks the artist to record the vocals a second time, which is helpful if you want to double the vocals to give it more body, but it’s also helpful if you want to have a different take to edit and use to augment the original take. Learn more about this course: https://berkonl.in/3EItS0P ABOUT MICHAEL BIERYLO: Michael Bierylo is an electronic musician, guitarist, composer, and sound designer. He has been a faculty member at Berklee College of Music since 1995 and is currently Chair of the Electronic Production and Design department, where he led the development of Berklee’s Electronic Digital Instrument program, the Electronic Performance Minor, and the Creative Coding Minor. Major projects include artist residencies with Suzanne Ciani, Nona Hendryx, Hank Shocklee, Richard Devine, Chagall, Robert Rich, and Kaitlyn Aurelia Smith. With Berklee Online, he has written and teaches music production and music technology courses. ABOUT DAVID MASH: David Mash is a guitarist, composer, producer, synthesist, author, educator, and futurist. He retired in 2017 as Senior Vice President for Innovation, Strategy, and Technology at Berklee College of Music in Boston, where he had worked for more than 40 years. David was the founding chair of Berklee’s Music Synthesis department (now known as Electronic Production and Design). David has collaborated on development and artistic projects with leaders in the multimedia and music industries such as Kodak, Adobe Systems, Digidesign/Avid, Opcode, Kurzweil, Yamaha, Roland, Korg, Softube, Fishman Transducers, Godin Guitars, and many others. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Music Production | Berklee Online | Michael Berylo | Electronic Production | Musician | David Mash | Goz Asai | Ableton Live | Recording Vocals | Recording Guitar | Recording Backings | Musical Grooves$ $Creative Entrepreneurship: Pricing in a Way That Covers All Costs for Your Business Project Download Your Free Music Business Handbook Now: https://berkonl.in/3XRrl9n Earn Your Music Business Degree Online with Berklee: https://berkonl.in/3JyAdwb In this video from the Berklee Online Creative Entrepreneurship Fundamentals course, author and instructor Maria Finkelmeier explains the importance of thinking about costs and pricing early on in the process of building a project. She shares a personal anecdote about running a Kickstarter crowdfunding campaign where the rewards she had promised cut into the costs of the project, because she had neglected to consider them as part of the project. It is essential to dissect all costs into categories, she says, including salaries, hard costs, soft costs, one-off expenses, and recurring costs, account for them at the outset to avoid surprises later in the process. Learn more about this course: https://berkonl.in/3P0Mtun ABOUT MARIA FINKELMEIER: Maria Finkelmeier is a percussionist, educator, and arts entrepreneur based in Boston, Massachusetts. She is the founder and director of Kadence Arts, a Boston-based nonprofit organization, and the cofounder of Masary Studios, a sound, light, and performance collective. Named a “one-woman dynamo” by The Boston Globe, Finkelmeier teaches at Berklee Online as well as Northeastern University and has previously served as program manager for the Entrepreneurial Musicianship Department at the New England Conservatory. Her solo project, #improvadayLIVE, blends video, classical marimba, social media, and electronics into a multisensory experience. She is a Yamaha Performing Artist and endorses Grover Pro Percussion, Vic Firth, and Remo. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Creative Entrepreneurship | Costs | Pricing | Maria Finkelmeier | Masary Studios | Kadence Arts | Yamaha | Grover Pro Percussion | Vic Firth | Remo | Berklee Online$ $Artificial Intelligence for Audio: Jonathan Wyner & Preserving What’s Human About Music Production Access Free Music Resources: https://berkonl.in/3HPNkYL In this video from Berklee Online’s AI for Music and Audio course—authored by Dr. Carlos Arana—we hear from special guest Jonathan Wyner, who discusses how artificial intelligence is further increasing the accessibility and democratization of music production. Wyner says that one of AI’s greatest strengths could also be its greatest weakness, which is the fact that it drives out mistakes. He then cites examples of how mistakes in music production have actually led to advances in artistic expression. The human elements of music production are what give it life, he says, pointing to a Radiohead song. Wyner encourages aspiring music producers not to run away from AI, but also to not be afraid to push back. Call out what’s wrong, he says, be engaged. The development community needs input from creatives, and the creatives need to understand what the development community is doing in this ever-evolving field. Learn more about this course: https://berkonl.in/4d5QzYN ABOUT CARLOS ARANA: Dr. Carlos Arana is a guitarist, producer, and researcher. His specialties range from Latin American rhythms to the application of machine learning and artificial intelligence techniques for music. As a guitarist, arranger, and musical director he has worked and recorded with artists from all over the world, including legendary Bossa Nova singer Maria Creuza, whose band he was a member of. He has edited a number of books for Hal Leonard and Warner Bros. Publications (Alfred Publications), and for his studies and research on machine learning and AI he has been invited as a speaker in congresses and seminars at some of the most prestigious technology universities, such as MIT and UC Berkeley. Dr. Arana earned his PhD from University of Buenos Aires (UBA-UNLZ) in 2022. ABOUT JONATHAN WYNER: Jonathan Wyner is an associate professor in the Music Production and Engineering department at Berklee College of Music and owner of M Works Mastering Studios in Cambridge, Massachusetts. Throughout his career, he has worked with artists both well-known and more esoteric, including James Taylor, David Bowie, Aerosmith, Kiri Te Kanawa, Pink Floyd, Cream, Richard Stoltzman, Miles Davis, Nirvana, Aimee Mann, Juliana Hatfield, Tiny Tim, Snakefinger, John Cage, and Rahsaan Roland Kirk. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline AI for Music and Audio | Artificial Intelligence | Dr. Carlos Arana | Preserving Mistakes in Music Production | Maria Creuza | University of Buenos Aires | Jonathan Wyner | Radiohead | James Taylor | David Bowie | Aerosmith | Kiri Te Kanawa | Pink Floyd | Cream | Richard Stoltzman | Miles Davis | Nirvana | Aimee Mann | Juliana Hatfield | Tiny Tim | Snakefinger | John Cage | Rahsaan Roland Kirk$ $Gospel Music for Keyboard: ‘Oh Happy Day’ by the Edwin Hawkins Singers on Piano | Berklee Online Download Your Free Piano Handbook Now: https://berkonl.in/3DBqBNx Study Piano Online with Berklee: https://berkonl.in/3JCFsLy In this video from Berklee Online’s Gospel Music for Keyboard course, instructor Dennis Montgomery plays and sings “Oh Happy Day” by Edwin Hawkins. Montgomery—who co-authored this course with Mark Copeland—is joined in this performance by four other singers from Pleasant Hill Baptist Church; Deacon Andre Chapman, Lucille Pringle, Deaconess Carol Thomas, and Sister Trina Weekes. Learn more about this course: https://berkonl.in/3PdL7ZP ABOUT MARK COPELAND: Mark Copeland is a pianist, organist, keyboardist, music producer, composer, arranger, songwriter, and educator. Versatile in all forms of contemporary music, he is a graduate of the Baltimore School for the Arts and a graduate of Berklee College of Music, where he is currently a professor in the Ensemble department. Mark has played for and shared the stage with numerous artists, such as Yolanda Adams, Brian McKnight, Jeffrey Osborne, Kenny Lattimore, Michelle Brooks-Thompson, Walter Beasley, Gerald Albright, Kirk Whalum, and Elan Trotman, and more. ABOUT DENNIS MONTGOMERY: By the time Dennis Montgomery III was nine, he was playing B3 organ in Baptist churches in his hometown of Shreveport, Louisiana. He began his time at Berklee as a student in 1983, and is currently a full professor as well as the director of Berklee’s Reverence Gospel Choir, which has included students from Japan, Greece, Israel, Lebanon, Taiwan, Australia, Canada, and a number of European and Scandinavian nations among its members. Having worked with the choir for more than three decades, Montgomery has directed such students as Paula Cole, Lalah Hathaway, and Susan Tedeschi. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Mark Copeland | Dennis Montgomery | Gospel Music for Keyboard | Berklee Online | Piano Techniques | Pleasant Hill Baptist Church | Oh Happy Day | Edwin Hawkins | Deacon Andre Chapman | Lucille Pringle | Deaconess Carol Thomas |Sister Trina Weekes | Yolanda Adams | Brian McKnight | Jeffrey Osborne | Kenny Lattimore | Michelle Brooks-Thompson | Walter Beasley | Gerald Albright | Kirk Whalum | Elan Trotman | Paula Cole | Lalah Hathaway | Susan Tedeschi | Interlude | Verse | Modern Techniques | Berklee’s Reverence Gospel Choir$ $Networking for Film Scoring Professionals: Word of Mouth and How Composers and Musicians Rely on It Download Your Free Composing for Film, TV and Games Handbook: https://berkonl.in/3wOX4Mw Earn Your Master of Music in Film Scoring with Berklee: https://berkonl.in/3Xm7d1E One of the most important aspects of getting into a professional career is networking via word of mouth. In this video from the Berklee Online course, Professional Film Scoring Skills 1: Collaboration and Communication, instructor Alison Plante (who co-authored the course with Jeanine Cowen) says that even if you have a great portfolio, it still doesn’t tell your potential employers much about you and your work ethic. How will they know if you are reliable, if you will deliver the assets on time, or most importantly, if you are easy to work with? That’s why many employers ask the people they already trust in order to find a composer for a project. And since those people also don’t want to make fools out of themselves by recommending someone unreliable, they’ll usually go with someone that they are certain can get the work done. And if you don’t have that reputation, chances are people aren’t going to recommend you. Learn more about this course: https://berkonl.in/3KD7m9q About Alison Plante: Alison Plante is the director of Berklee Online’s Film Scoring master’s program. Formerly chair of the undergraduate Film Scoring program at Berklee College of Music, she was the first female chair of a collegiate Film Scoring department. Alison is an award-winning composer whose scoring credits range from documentaries for PBS and the History Channel to national television ads, independent films, multimedia museum exhibits, and live theater. She is also the founder of her scoring business, Treble Cove Music. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Berklee Online | Online Course | Course Overview | Berklee College of Music | Film Scoring | Jeanine Cowen | Alison Plante | Communication | Collaboration | Networking | Word of Mouth | Career$

Piano Techniques for Modern Music: I Finger Tones & Wrist Tones | Zahili Gonzalez Zamora | 17/26

$Songwriting Tools & Techniques: Using Proper Syllabic Stress | Syllables | Melodies | Lyrics | Words Download Your Free Songwriting Handbook Now: https://berkonl.in/3wSocKI Earn Your Songwriting Degree Online with Berklee: https://berkonl.in/3wNQbv0 Syllables are the basic building blocks of every language. In other words, if you’re a songwriter you’ll definitely want to familiarize yourself with how syllables function in words. In this video from the Berklee Online Course Songwriting Tools and Techniques, course co-author Pat Pattison shows you how it’s not only the syllabic division and their unity that make up a word, but it is also the syllabic stress. Every word has a stressed syllable, for example, the word “apple” has a stress in its first syllable, giving an impression of melodic descent. Try this for yourself with random words and try to figure out their natural motions. If you are not sure about a word you can always check a dictionary, which will provide you with the correct syllabic division as well as where to put the stress. Learn more about Songwriting Tools and Techniques by Pat Pattison and Scarlet Keys: https://berkonl.in/3HwIOxh ABOUT PAT PATTISON: Pat Pattison is a professor at Berklee College of Music, where he teaches lyric writing and poetry. In addition to his four books, Pat has developed several online courses for Berklee Online. His students include Grammy-winners, professional songwriters, and major recording artists, including Gillian Welch, John Mayer, Karmin, Liz Longley, Justin Tranter, and many more. ABOUT SCARLET KEYS: A professor in the Songwriting Department at Berklee for the past 15 years, Scarlet Keys has taught students like Laufey, Lizzy McAlpine, Charlie Puth, Amy Allen, and many more. Her career career highlights include topping the charts in Britain, earning a gold record in Sweden, and working as a staff writer for Warner Chappell. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Songwriting Tools and Strategies | Syllables | Lyrics | Words | Melodies | Pat Pattison | Scarlet Keys | Laufey | Lizzy McAlpine | Charlie Puth | Amy Allen | Gillian Welch | John Mayer | Karmin | Liz Longley | Justin Tranter | Berklee Online | Berklee College of Music$