Uploaded February 2026 | Updated September 2026, 2 weeks ago
Get 10% Off Right now with code MCKINNON when making your new website: squarespace.com/mckinnon
In this podcast style episode, Peter interviews Jay, a fellow creative and hat maker about the changes Instagram brings in 2026. The global crave for authentic content and the shift AI brings to the industry. A battle creatives face in wanting to make polished content or lean towards organic ways of communicating their craft to audiences that connect on new levels across platforms.
JAY'S INSTAGRAM: instagram.com/coup_de_tete/?hl=en
I sit down with my friend Jay Mitchell to talk honestly about what it actually feels like to make content right now — the pressure to be polished, the fear of letting go of habits that used to work, and why showing the unfinished version of yourself might matter more than ever.
Lightroom Editing Presets + Limited Edition Prints! : https://petermckinnon.shop/collections/lightroom-presets
My Camera Bag! : bit.ly/3OrFZz2
PM Helix Mag Lock: bit.ly/HelixMagLock
PM VND Filters (imperative for outdoor shooting) : bit.ly/pmvnd
PM RECON: bit.ly/ReconVNDMatteBox
PM Chroma: polarpro.com/products/chroma-vndpl-filter?linkId=Peter%20McKinnon_CHROMAPLVND_Pete&affluencerId=Peter%20McKinnon
Color Graded with my PM LUTS Pack : https://petermckinnon.shop/collections/luts
ALL my websites built on squarespace.com/mckinnon
PM x James COFFEE! : bit.ly/3oum4p2
PM x Clocks & Colours (Hoodies, Rings & Pendants!) bit.ly/3oum4p2
My Amazon Store! (All the gear I use!) amazon.com/shop/petermckinnon
What's in my camera bag?! : MY 2023 UPDATED KIT!!
My Camera Bag! : bit.ly/3OrFZz2
My go to daily camera : amzn.to/3ykrRQG
Most Used Lens Currently : amzn.to/33OBc5g
Incredible portrait & detail (Cheaper alternative) lens : amzn.to/3fnJ6rJ
The lighting I use: bit.ly/4gySTsW
My Magical Telephoto Lens : amzn.to/3bsPZqL
Vlog Mic : amzn.to/3bAiIdk
PM VND Filters (imperative for outdoor shooting) : bit.ly/PMVND_EDII
My Drone (legal everywhere) : amzn.to/33NJjzl
The action cams I use : insta360.com/sal/x5?utm_term=INRVLYV
insta360.com/sal/ace-pro-2?utm_term=INRVLYV
Jaw Clamp for Action Cam : amzn.to/3wbjepV
Air Tags : amzn.to/3wdBy1w
Filter Case / storage : amzn.to/3hxZcSg
Tripod : amzn.to/3eTpXyX
Gimbal I use : amzn.to/3op361j
Collaborations
Nomatic: bit.ly/3OrFZz2
PolarPro: bit.ly/PMVND_EDII
Clocks & Colours: bit.ly/3oum4p2
Pete's Pirate Life: petespiratelife.com/password
FOLLOW ME:
Instagram: instagram.com/petermckinnon
Twitter: twitter.com/petermckinnon
Facebook: https://www.facebook.com/petermckinno...
Website: petermckinnon.com
Get 10% Off Right now with code MCKINNON when making your new website: squarespace.com/mckinnon
In this podcast style episode, Peter interviews Jay, a fellow creative and hat maker about the changes Instagram brings in 2026. The global crave for authentic content and the shift AI brings to the industry. A battle creatives face in wanting to make polished content or lean towards organic ways of communicating their craft to audiences that connect on new levels across platforms.
JAY'S INSTAGRAM: instagram.com/coup_de_tete/?hl=en
I sit down with my friend Jay Mitchell to talk honestly about what it actually feels like to make content right now — the pressure to be polished, the fear of letting go of habits that used to work, and why showing the unfinished version of yourself might matter more than ever.
Lightroom Editing Presets + Limited Edition Prints! : https://petermckinnon.shop/collections/lightroom-presets
My Camera Bag! : bit.ly/3OrFZz2
PM Helix Mag Lock: bit.ly/HelixMagLock
PM VND Filters (imperative for outdoor shooting) : bit.ly/pmvnd
PM RECON: bit.ly/ReconVNDMatteBox
PM Chroma: polarpro.com/products/chroma-vndpl-filter?linkId=Peter%20McKinnon_CHROMAPLVND_Pete&affluencerId=Peter%20McKinnon
Color Graded with my PM LUTS Pack : https://petermckinnon.shop/collections/luts
ALL my websites built on squarespace.com/mckinnon
PM x James COFFEE! : bit.ly/3oum4p2
PM x Clocks & Colours (Hoodies, Rings & Pendants!) bit.ly/3oum4p2
My Amazon Store! (All the gear I use!) amazon.com/shop/petermckinnon
What's in my camera bag?! : MY 2023 UPDATED KIT!!
My Camera Bag! : bit.ly/3OrFZz2
My go to daily camera : amzn.to/3ykrRQG
Most Used Lens Currently : amzn.to/33OBc5g
Incredible portrait & detail (Cheaper alternative) lens : amzn.to/3fnJ6rJ
The lighting I use: bit.ly/4gySTsW
My Magical Telephoto Lens : amzn.to/3bsPZqL
Vlog Mic : amzn.to/3bAiIdk
PM VND Filters (imperative for outdoor shooting) : bit.ly/PMVND_EDII
My Drone (legal everywhere) : amzn.to/33NJjzl
The action cams I use : insta360.com/sal/x5?utm_term=INRVLYV
insta360.com/sal/ace-pro-2?utm_term=INRVLYV
Jaw Clamp for Action Cam : amzn.to/3wbjepV
Air Tags : amzn.to/3wdBy1w
Filter Case / storage : amzn.to/3hxZcSg
Tripod : amzn.to/3eTpXyX
Gimbal I use : amzn.to/3op361j
Collaborations
Nomatic: bit.ly/3OrFZz2
PolarPro: bit.ly/PMVND_EDII
Clocks & Colours: bit.ly/3oum4p2
Pete's Pirate Life: petespiratelife.com/password
FOLLOW ME:
Instagram: instagram.com/petermckinnon
Twitter: twitter.com/petermckinnon
Facebook: https://www.facebook.com/petermckinno...
Website: petermckinnon.com
