Uploaded July 2026 | Updated September 2026, 2 weeks ago

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Could you be paying more for the exact same groceries than someone else?

New Jersey is now the third state to ban "surveillance pricing"—the practice of using your personal data to charge different shoppers different prices online.

Supporters say it's about protecting consumers from hidden price hikes. Critics argue it could make loyalty and rewards programs harder to offer.

Do you think companies should be allowed to personalize prices based on your data, or should everyone pay the same price for the same groceries?

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