Are we measuring business success wrong? | Knowledge into Action @middlesexuniversity
Are we measuring business success wrong? | Knowledge into Action  @middlesexuniversity
Uploaded August 2024 | Updated September 2026, 2 weeks ago
We asked Jo Masangkay to tell us how the knowledge of indigenous communities can be used to measure the success of businesses in the West, including moving on from a focus on profit. Jo is a sustainability accounting academic and postgraduate researcher at Middlesex working to address barriers to indigenous business development.

Find more information on research opportunities at Middlesex: mdx.ac.uk/research/why-choose-middlesex-for-research

#BusinessIdeas #MiddlesexUniversity #Research
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Are we measuring business success wrong? | Knowledge into Action

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