Uploaded April 2026 | Updated September 2026, 2 weeks ago

---

Ria and Alden, both with the Steam Business Team, answer developers' questions about registering for and getting the most out of Steam Next Fest.
You can find out more here : partner.steamgames.com/doc/marketing/upcoming_events/nextfest

Topics covered in this session:
00:00 Video Intro
00:05 Introductions
00:49 Press Preview
01:36 Visibility
03:52 Store Page Deadline
05:47 Demo launch schedules
08:02 Updating a Demo before Next Fest
10:09 Registering multiple games for the same Next Fest
11:20 Game launch planning
12:54 Maximum Demo size
14:31 Store game page vs demo page
15:31 Updating the store page after registration deadline
17:13 Localizing demos
18:46 Press preview embargoes
20:01 Visibility
21:38 Gaining attention
23:40 Minimums for entering Next Fest
24:50 Trailer inclusion
26:21 Tagging
27:39 Store page deadline
28:26 Livestreams
29:51 Discoverability
31:25 Supported languages
32:13 Build review process
34:31 Expectations during Next Fest
36:34 Releasing a demo after Next Fest begins
37:44 Upsell screen at the end of the demo
39:03 Results after Next Fest
40:21 Press preview
41:06 First time Next Fest participants
44:43 Negative responses from Next Fest
46:18 Dedicated demo store page reviews
47:09 Tabbed genres on the Next Fest page
48:15 Localization
49:52 Pricing communication
51:00 Press kits
51:44 Updating demos prior to Next Fest
52:26 Scope of press preview
54:42 Game trailers
55:30 Release date requirement to participate in Next Fest
56:29 Wrap-up
56:47 Steam Visibility - youtu.be/qkmAqBvUBOw