Uploaded April 2026 | Updated September 2026, 2 weeks ago
AI is transforming digital marketing: but where does human creativity fit?
We discussed this with Aprajita Jain, Chief Brand and Creative Marketing Evangelist at Google.
From manual search advertising tasks to AI-driven automation, the industry is shifting fast — and predictive systems are freeing up time for higher-level brand and creative strategy.
The key takeaway?
The real opportunity lies in balancing artificial intelligence with irreplaceable human skills, like authentic empathy, strategic storytelling, and ethical judgment , to create truly hyper-personalized campaigns.
#wemakefuture #wmf2026
AI is transforming digital marketing: but where does human creativity fit?
We discussed this with Aprajita Jain, Chief Brand and Creative Marketing Evangelist at Google.
From manual search advertising tasks to AI-driven automation, the industry is shifting fast — and predictive systems are freeing up time for higher-level brand and creative strategy.
The key takeaway?
The real opportunity lies in balancing artificial intelligence with irreplaceable human skills, like authentic empathy, strategic storytelling, and ethical judgment , to create truly hyper-personalized campaigns.
#wemakefuture #wmf2026
