Uploaded December 2024 | Updated September 2026, 2 weeks ago
Apple is the most valuable company in the world and has a role in our lives like no other. From smartphones to smart watches, earbuds to computers, the technology it has popularized has revolutionized the modern age and reshaped our relationships with each other and our environment. But a company that started out as the cool underdog to Microsoft is now subsumed in a wave of controversies, facing a major backlash. Criticism of Apple includes allegations of anti-competitive practices, using its App store to copy the best ideas, trapping consumers in the apple ‘ecosystem’, tax avoidance and relying on sweatshop labour. We investigate the true cost of Apple’s rise to the top.
Apple is the most valuable company in the world and has a role in our lives like no other. From smartphones to smart watches, earbuds to computers, the technology it has popularized has revolutionized the modern age and reshaped our relationships with each other and our environment. But a company that started out as the cool underdog to Microsoft is now subsumed in a wave of controversies, facing a major backlash. Criticism of Apple includes allegations of anti-competitive practices, using its App store to copy the best ideas, trapping consumers in the apple ‘ecosystem’, tax avoidance and relying on sweatshop labour. We investigate the true cost of Apple’s rise to the top.
