Uploaded July 2026 | Updated September 2026, 2 weeks ago
As CEO of the Associated Press (AP), Daisy Veerasingham is leading one of the world’s oldest and most trusted news organizations through a period of profound transformation.
Since taking the helm five years ago, she’s navigated the rise of AI, struck early partnerships with tech platforms, and pushed the 180-year-old institution to reimagine itself as both a journalism organization and a data provider.
McKinsey Global Publishing’s Raju Narisetti speaks with Veerasingham about the principles guiding AP’s AI strategy, the challenges of cultural change, and why protecting independent, fact-based reporting remains paramount—even as the organization’s structure evolves.
*Chapters:*
00:00 – Introduction
00:24 – What does fact-based journalism mean today?
02:44 – Culture, leadership, and managing change
07:22 – The newsroom of the future
10:12 – Will AI become the main way we consume news?
12:38 – How the AP values AI partnerships
13:45 – Will AI make news brands invisible?
15:15 – How journalists are using AI
16:18 – Is the AP becoming a data company?
18:18 – How can independent journalism succeed?
23:13 – Leadership lessons
27:00 – Building resiliency beyond one CEO
29:55 – Who is the AP competing with today?
33:12 – Could the AP ever be acquired?
33:42 – Does gender matter as a CEO?
36:30 – Tackling misconceptions: What does the AP do today?
Read the full conversation: mckinsey.com/industries/technology-media-and-telecommunications/our-insights/how-a-180-year-old-news-institution-prepares-for-its-next-reinvention
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Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.
As CEO of the Associated Press (AP), Daisy Veerasingham is leading one of the world’s oldest and most trusted news organizations through a period of profound transformation.
Since taking the helm five years ago, she’s navigated the rise of AI, struck early partnerships with tech platforms, and pushed the 180-year-old institution to reimagine itself as both a journalism organization and a data provider.
McKinsey Global Publishing’s Raju Narisetti speaks with Veerasingham about the principles guiding AP’s AI strategy, the challenges of cultural change, and why protecting independent, fact-based reporting remains paramount—even as the organization’s structure evolves.
*Chapters:*
00:00 – Introduction
00:24 – What does fact-based journalism mean today?
02:44 – Culture, leadership, and managing change
07:22 – The newsroom of the future
10:12 – Will AI become the main way we consume news?
12:38 – How the AP values AI partnerships
13:45 – Will AI make news brands invisible?
15:15 – How journalists are using AI
16:18 – Is the AP becoming a data company?
18:18 – How can independent journalism succeed?
23:13 – Leadership lessons
27:00 – Building resiliency beyond one CEO
29:55 – Who is the AP competing with today?
33:12 – Could the AP ever be acquired?
33:42 – Does gender matter as a CEO?
36:30 – Tackling misconceptions: What does the AP do today?
Read the full conversation: mckinsey.com/industries/technology-media-and-telecommunications/our-insights/how-a-180-year-old-news-institution-prepares-for-its-next-reinvention
Subscribe to our channel: mck.co/YouTube
Subscribe to our newsletters: mck.co/Subscribe
*Find us on:*
Facebook: mck.co/Facebook
Twitter: mck.co/Twitter
LinkedIn: mck.co/LinkedIn
Instagram: mck.co/Instagram
Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.
