Uploaded April 2024 | Updated September 2026, 2 weeks ago

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“I’m Rooting for Everybody Black” has become a bit of a rallying cry to indicate our unwavering support for Black creatives, entrepreneurs, techies — anybody that’s repping Black excellence. But the expectation that “Everybody Black” deserves our support can also be an errant one.

The death of OJ Simpson brings this topic into greater focus, and it’s worth taking another look at this age-old question in light of what his ascent and downfall meant to the Black community.

Are we required to lend our unquestioned support to Black folks simply because they’re “our” people? When is it okay to withdraw our support from Black folks that we deem problematic, and why is this so hard to talk about?


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