Uploaded June 2024 | Updated September 2026, 3 weeks ago
As the circular economy gains momentum, we’re often faced with questions about how it could or should work. In this episode, some of the team from the Ellen MacArthur Foundation answer these frequently asked questions. Host Pippa is joined by the Foundation’s Institutions Lead, Sarah O’Carroll, and Content Lead, Seb Read to discuss topics including the role of the consumer, recycling and nature in the circular economy.
If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.
And if you have any burning questions for the team at the Ellen MacArthur Foundation, drop us a line a podcast@emf.org.
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Thank you for watching this video. The Ellen MacArthur Foundation is an International charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: instagram.com/EllenMacArthurFoundation
Facebook: facebook.com/ellenmacarthurfoundation
Twitter: twitter.com/circulareconomy
LinkedIn: linkedin.com/company/ellen-macarthur-foundation
Website: ellenmacarthurfoundation.org
As the circular economy gains momentum, we’re often faced with questions about how it could or should work. In this episode, some of the team from the Ellen MacArthur Foundation answer these frequently asked questions. Host Pippa is joined by the Foundation’s Institutions Lead, Sarah O’Carroll, and Content Lead, Seb Read to discuss topics including the role of the consumer, recycling and nature in the circular economy.
If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.
And if you have any burning questions for the team at the Ellen MacArthur Foundation, drop us a line a podcast@emf.org.
------
Thank you for watching this video. The Ellen MacArthur Foundation is an International charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: instagram.com/EllenMacArthurFoundation
Facebook: facebook.com/ellenmacarthurfoundation
Twitter: twitter.com/circulareconomy
LinkedIn: linkedin.com/company/ellen-macarthur-foundation
Website: ellenmacarthurfoundation.org

![[Rewind] How can marketers turn ideas into impactful action?
For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides.
We’re joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.
Join us to find out:
How marketers are leveraging storytelling to inspire interest in circular products
Why they should engage closely supply teams to ensure innovations align with market demand
The importance of internal buy-in and a willingness to experiment when scaling circular solutions
This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.
#circulareconomy #podcast #marketing
Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: www.ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: http://instagram.com/EllenMacArthurFoundation
LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/
Website: http://www.ellenmacarthurfoundation.org [Rewind] How can marketers turn ideas into impactful action?](https://i.ytimg.com/vi/Xa_4_p961Oc/mqdefault.jpg)








