Uploaded June 2023 | Updated September 2026, 2 weeks ago
For years, individuals in Lebanon who dared to voice criticism against the government or political establishment faced persecution. Dozens of courageous newspapers were abruptly shuttered, and journalists were targeted for assassination. In a bold stand against the silencing of the press, AnNahar introduced the Newspapers-Inside-The-Newspaper Edition. This daily publication begins as AnNahar but gradually unveils previously extinct newspapers resurrected from the past. Authored by the same journalists who once led these papers, the revived publications provide a platform for people to express themselves without fear of reprisal.
AWARDS
D&AD 2026
- Sustained Impact White Pencil
https://www.llllitl.fr/2026/05/d-and-ad-2026-black-white-pencils/
Cannes Lions 2023
- Print & Publishing Grand Prix
The ANDY Awards 2024
- Gold Bravery
- Gold Idea
CREDITS
Client: AnNahar Newspaper.
Advertising Agency: Impact BBDO, Beirut and Dubai.
Design Agency: Impact BBDO Beirut and Dubai.
Production Company: Impact BBDO Beirut and Dubai.
Countries: Lebanon, United Arab Emirates.
Art Director: Rana Sadek.
Associate Creative Director: Dennis Silveira.
Chief Creative Officer: Ali Rez.
Designer: Jithesh Narayanan.
Editor: Abdullah Salhiya.
Executive Creative Director: Joe Abou Khaled, Marie Claire Maalouf.
Executive Producer: Manasvi Gosalia.
Head of Production: Tally Massouh.
Head of Writing: Tarek Bacha.
Junior Copywriter: Neamtallah Alam.
Motion Designer: Geoff Maingi, Karthikeyan Muthukrishnan.
Photographer: Marc Fayad.
Senior Art Director: Anthony Asmar.
Writer: Katie Handfelt, Archna Singh.
Account Manager: Malaika Menon.
Chairman: Dani Richa.
Communications Manager: Sofia Serrano.
Managing Director: Emile Tabanji.
Producer: Rafic Sawaya.
Video copyright: Cannes Lions (canneslions.com) and The Work (lovethework.com).
For years, individuals in Lebanon who dared to voice criticism against the government or political establishment faced persecution. Dozens of courageous newspapers were abruptly shuttered, and journalists were targeted for assassination. In a bold stand against the silencing of the press, AnNahar introduced the Newspapers-Inside-The-Newspaper Edition. This daily publication begins as AnNahar but gradually unveils previously extinct newspapers resurrected from the past. Authored by the same journalists who once led these papers, the revived publications provide a platform for people to express themselves without fear of reprisal.
AWARDS
D&AD 2026
- Sustained Impact White Pencil
https://www.llllitl.fr/2026/05/d-and-ad-2026-black-white-pencils/
Cannes Lions 2023
- Print & Publishing Grand Prix
The ANDY Awards 2024
- Gold Bravery
- Gold Idea
CREDITS
Client: AnNahar Newspaper.
Advertising Agency: Impact BBDO, Beirut and Dubai.
Design Agency: Impact BBDO Beirut and Dubai.
Production Company: Impact BBDO Beirut and Dubai.
Countries: Lebanon, United Arab Emirates.
Art Director: Rana Sadek.
Associate Creative Director: Dennis Silveira.
Chief Creative Officer: Ali Rez.
Designer: Jithesh Narayanan.
Editor: Abdullah Salhiya.
Executive Creative Director: Joe Abou Khaled, Marie Claire Maalouf.
Executive Producer: Manasvi Gosalia.
Head of Production: Tally Massouh.
Head of Writing: Tarek Bacha.
Junior Copywriter: Neamtallah Alam.
Motion Designer: Geoff Maingi, Karthikeyan Muthukrishnan.
Photographer: Marc Fayad.
Senior Art Director: Anthony Asmar.
Writer: Katie Handfelt, Archna Singh.
Account Manager: Malaika Menon.
Chairman: Dani Richa.
Communications Manager: Sofia Serrano.
Managing Director: Emile Tabanji.
Producer: Rafic Sawaya.
Video copyright: Cannes Lions (canneslions.com) and The Work (lovethework.com).





![Dove - Real Beauty Redefined for the AI Era (case study)
To mark 20 years of advocating for Real Beauty, Dove launched a campaign addressing a new threat to authentic representation: the influence of AI-generated imagery. Recognizing that standard AI prompts often produce idealized, unrealistic beauty norms, Dove saw an opportunity to shift how beauty is reflected in digital environments.
Their proprietary prompts, grounded in their longstanding Real Beauty philosophy, led to more inclusive visual outputs—proving the brand’s enduring cultural relevance. Supported by a global study that revealed one in three women feel pressured to change their appearance due to online beauty standards, Dove committed to redefining beauty once again—this time within the algorithms that shape our digital world.
To counter the narrow definitions embedded in AI’s outputs, Dove partnered with Pinterest on an initiative that empowered women to define beauty on their own terms. Users were invited to select characteristics that reflected their vision of beauty. In turn, these preferences populated their Pinterest feeds with diverse, authentic imagery.
This custom experience launched with a high-impact homepage takeover and was reinforced by a strategic paid campaign and robust full-channel rollout. The campaign didn’t just challenge AI’s defaults—it transformed them, ensuring Dove’s Real Beauty message re-emerged at the top of the algorithm.
The initiative primarily targeted millennial women aged 25 to 54, strengthening their connection with Dove’s Real Beauty values. The campaign delivered an impressive 787 million impressions and exceeded all key benchmarks. It achieved a 2.9 percentage point increase in brand association and drove engagement levels that were 21.4% higher than Pinterest’s norm for women. Ultimately, the personalized Pinterest feeds became visual proof of Dove’s continued leadership in shaping how beauty is represented—and celebrated—online.
AWARDS
Cannes Lions 2025
- Media Grand Prix
https://www.llllitl.fr/2025/06/cannes-lions-2025-grand-prix/
CREDITS
Client: Dove (Unilever).
Campaign Lead: Alessandro Manfredi, CMO, Dove.
Global Research: Unilever Self-Esteem Project (33,000 respondents across 20 countries).
Creative Agency: Mindshare New York.
Media Agency: Mindshare New York.
PR Agency: Edelman, New York.
Creative: Soko, Sao Paulo.
Production Company: Saigon Motion, Reston.
Social Platform: Pinterest, San Francisco.
Production: Diprod Studio.
VFX: The Mill.
Audio Production: Hefty.
Film Narrators/Talent: Reba McEntire, Drew Barrymore, Beanie Feldstein, Marsai Martin.
Prompt Playbook Design: Real Beauty Prompt Playbook team at Dove.
Director (Film): [not publicly listed].
Global media planning and buying: Mindshare New York.
Purpose & Engagement Lead: Kathryn Fernandez, Senior Director, Dove.
Photography and stills: Dove in‑house creative team.
Social amplification and advocacy rollout: Unilever PR & digital teams. Dove - Real Beauty Redefined for the AI Era (case study)](https://i.ytimg.com/vi/8vYoL8nga-A/mqdefault.jpg)




