Uploaded August 2022 | Updated September 2026, 3 weeks ago

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Why does controversy sometimes go viral, but sometimes just get ignored? I aimed to answer that question in this video using psychology and science, and by using Andrew Tate as the subject. Hope you enjoyed it!

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Citations:

Controversy goldilocks zone: core.ac.uk/download/pdf/214210540.pdf

Negativity bias, No Trial Learning and Social Information bias: researchgate.net/publication/329292317_The_Dark_Side_of_Information_Proliferation Join Shortform for amazing book summaries, 20% off the annual subscription with my link: shortform.com/pete