Uploaded July 2020 | Updated September 2026, 2 weeks ago

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In this video, I will go through over 15 editorial terms and definitions you need to be familiar with if you are planning to design magazines. We will learn about kickers, stand-firsts, bylines, pull-quotes, and so much more by analysing the work of my favourite editorial designers and art directors.

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CONTENTS
0:00 - Intro
0:36 - Examples and Artists
1:40 - Headline
2:33 - Layout / Image
3:00 - Display type
4:08 - Kicker
4:33 - Intro / Stand-first / Deck
5:37 - Byline
6:11 - Body copy
6:40 - Lead
7:00 - Nut Graf
7:30 - Baseline
8:55 - Subhead
10:16 - Pull quote
11:27 - Header / Footer
12:02 - Folio
13:00 - Running head / feet