Uploaded November 2023 | Updated September 2026, 9 hours ago
Sarah Lamaison, co-founder and CEO of Dioxycle, urges tech founders to ask the hard questions about their technology and process. She gives examples from her company’s journey to illustrate the importance of being open to taking a new path. Once a climate tech founder has found the right technology, she says, they shouldn’t assume people will be willing to pay more for it just because it’s sustainable.
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Sarah Lamaison, co-founder and CEO of Dioxycle, urges tech founders to ask the hard questions about their technology and process. She gives examples from her company’s journey to illustrate the importance of being open to taking a new path. Once a climate tech founder has found the right technology, she says, they shouldn’t assume people will be willing to pay more for it just because it’s sustainable.
—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: twitter.com/ECorner
LinkedIn: linkedin.com/company/stanfordtechnologyventuresprogram
Facebook: facebook.com/StanfordTechnologyVenturesProgram
YouTube: youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.
![Smart Leaders Understand Friction [Entire Talk] [Explicit]](https://i.ytimg.com/vi/z4lu3tf7_Oo/mqdefault.jpg "Smart Leaders Understand Friction [Entire Talk] [Explicit]
Robert I. Sutton is an organizational psychologist and professor emeritus of Management Science and Engineering in the Stanford School of Engineering. Hayagreeva “Huggy” Rao is the Atholl McBean Professor of Organizational Behavior at the Stanford Graduate School of Business and a fellow of the Center for Advanced Study in Behavioral Science, the Sociological Research Association, and the Academy of Management. In this conversation with Stanford lecturers Ravi Belani and Emily Ma, Sutton and Rao discuss their new book, “The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder,” and offer advice and insights from their years of research and observation.
(EDS NOTE: THIS TALK INCLUDES EXPLICIT LANGUAGE.)
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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: https://twitter.com/ECorner
LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/
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eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.")
