Colin and Samir | An honest conversation with the CEO of Instagram @ColinandSamir | Uploaded June 2024 | Updated October 2024, 2 hours ago.
Our interview with Head of Instagram, Adam Mosseri. If you have questions we didn't ask, put them in the comments, or submit them to Adam's AMA on fridays - @Mosseri on instagram.
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00:00 Who is Adam Mosseri?
01:17 Being the Head of Instagram
01:59 From designer to head honcho
02:48 Adam’s relationship with Mark Zuckerberg
04:49 Zuck’s new style: An Investigation
06:20 How video has changed Instagram
09:50 How posts gain more reach
19:09 How important are follower counts?
21:39 Deep diving into the algo
24:20 IG Reels vs TikTok
27:20 How many people watch Instagram without sound?
29:32 The competition for cultural relevance
35:24 Creator monetization & revenue sharing
47:45 Short form video ad revenue attribution
53:09 What is a partner ad?
56:35 How can smaller creators break through with advertisers?
57:44 Creators vs “Instagram Creators”
1:02:16 Instagram’s model citizens
1:04:21 Using AI to protect against copying
1:11:59 The controversial ‘Made with AI’ tag
1:16:34 Mental health and Instagram’s effect on kids
1:21:28 What happens if TikTok gets banned?
1:22:40 The next big thing in social media
1:29:14 Instagram’s greatest future mistake
Dubbed by ElevenLabs elevenlabs.io/colin_samir
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🌍 Our website: colinandsamir.com
🌍 Work with us: ColinandSamirTeam@unitedtalent.com
JOIN OUR COMMUNITY
📡 Discord: discord.com/invite/colinandsamir
📸 Instagram: instagram.com/colinandsamir
🐦 Twitter: twitter.com/ColinandSamir
🎵 TikTok: tiktok.com/@colinandsamir
ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.
Our interview with Head of Instagram, Adam Mosseri. If you have questions we didn't ask, put them in the comments, or submit them to Adam's AMA on fridays - @Mosseri on instagram.
SUBSCRIBE
00:00 Who is Adam Mosseri?
01:17 Being the Head of Instagram
01:59 From designer to head honcho
02:48 Adam’s relationship with Mark Zuckerberg
04:49 Zuck’s new style: An Investigation
06:20 How video has changed Instagram
09:50 How posts gain more reach
19:09 How important are follower counts?
21:39 Deep diving into the algo
24:20 IG Reels vs TikTok
27:20 How many people watch Instagram without sound?
29:32 The competition for cultural relevance
35:24 Creator monetization & revenue sharing
47:45 Short form video ad revenue attribution
53:09 What is a partner ad?
56:35 How can smaller creators break through with advertisers?
57:44 Creators vs “Instagram Creators”
1:02:16 Instagram’s model citizens
1:04:21 Using AI to protect against copying
1:11:59 The controversial ‘Made with AI’ tag
1:16:34 Mental health and Instagram’s effect on kids
1:21:28 What happens if TikTok gets banned?
1:22:40 The next big thing in social media
1:29:14 Instagram’s greatest future mistake
Dubbed by ElevenLabs elevenlabs.io/colin_samir
COLIN AND SAMIR’S NEWSLETTER
📫 100,000+ read our free newsletter that breaks down the business of creators. Sign up: bit.ly/publish-press
ASK US A QUESTION
❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: bit.ly/publish-creator-support
LISTEN TO THE SHOW
iTunes: apple.co/2K1pYhu
Spotify: spoti.fi/2OnTmBC
GET IN TOUCH
🌍 Our website: colinandsamir.com
🌍 Work with us: ColinandSamirTeam@unitedtalent.com
JOIN OUR COMMUNITY
📡 Discord: discord.com/invite/colinandsamir
📸 Instagram: instagram.com/colinandsamir
🐦 Twitter: twitter.com/ColinandSamir
🎵 TikTok: tiktok.com/@colinandsamir
ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.
