America’s Most Radical Preachers | Vice: Hate Thy Neighbour | True Lives @TrueLivesITVS
America’s Most Radical Preachers | Vice: Hate Thy Neighbour | True Lives  @TrueLivesITVS
Uploaded January 2026 | Updated September 2026, 2 weeks ago
In this episode, Jamali Maddix embedded with Ruben Israel and his "Bible Believers"—a fundamentalist group that has built a 30-year legacy of aggressive, confrontational street preaching. Their mission: to disrupt "Southern Decadence," a historic Labor Day weekend festival that draws hundreds of thousands to New Orleans’ French Quarter in a massive celebration of LGBTQ+ culture.

Armed with megaphones and massive vinyl banners, Ruben’s disciples view themselves as "cruel messengers" whose role is to plant seeds of fear rather than love. We follow the group as they navigate the sweltering heat of Bourbon Street, facing off against revelers who have turned the tables on their protestors with music, dance, and defiance. This documentary provides a raw, unfiltered look at the psychological mechanics of radicalization and the thin line between religious freedom and targeted harassment. As the tension reaches a breaking point under the neon lights of New Orleans, we witness a profound ideological divide that defines the modern American landscape.


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Jamali Maddix follows hate preacher Ruben Israel as he attempts to shut down the Southern Decadence festival in New Orleans. A gripping look at fundamentalism, homophobia, and the clash of cultures in the Deep South.

This film was first broadcast: 2018
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America’s Most Radical Preachers | Vice: Hate Thy Neighbour | True Lives

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