Uploaded December 2021 | Updated September 2026, 2 weeks ago

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This year’s Shop Small campaign kicks off with ‘Perfect Present’, directed by Smuggler’s Björn Rühmann, this uplifting spot is set to a reworking of Erasure’s classic 80s pop song, “A Little Respect”.

Please join us in supporting all the brilliant small businesses across the country who contribute so much to their local communities. Make sure to get that personal touch and look to your local high street for all your festive purchases this December. #ShopSmallUK

Find out more about how you can support small: americanexpress.com/uk/benefits/shop-small