Uploaded May 2026 | Updated September 2026, 2 weeks ago
Italian fashion house Gucci is to enter Formula 1 for the first time next year as title sponsor for Alpine.
In a deal believed to be worth in excess of $150 million, Gucci will replace BWT from 2027.
Having heard from Alpine and Gucci in Paris, Jon Noble explains what it really means for Alpine, beyond the headline figure.
00:00 Alpine + Gucci
01:00 How much is it worth?
02:08 A clothing deal
03:26 Alpine's trajectory
07:50 The drivers
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#f1 #formula1 #formulaone #alpine #renault #therace #f1news #f1latest #gucci #alpinegucci #guccif1
Italian fashion house Gucci is to enter Formula 1 for the first time next year as title sponsor for Alpine.
In a deal believed to be worth in excess of $150 million, Gucci will replace BWT from 2027.
Having heard from Alpine and Gucci in Paris, Jon Noble explains what it really means for Alpine, beyond the headline figure.
00:00 Alpine + Gucci
01:00 How much is it worth?
02:08 A clothing deal
03:26 Alpine's trajectory
07:50 The drivers
Subscribe: the-race.com/youtube_subscribe
The Race Members' Club: patreon.com/cw/TheRace/membership
Website: the-race.com
Twitter: @wearetherace
Instagram: @wearetherace
Facebook: facebook.com/wearetherace
Podcasts: the-race.com/podcasts
#f1 #formula1 #formulaone #alpine #renault #therace #f1news #f1latest #gucci #alpinegucci #guccif1
