Uploaded December 2025 | Updated September 2026, 2 weeks ago

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Alibaba International offers one of the most comprehensive Intellectual Property Rights (IPR) protection programs in e-commerce. In this session, learn about the tools and programs available to help SMBs protect their IP, safeguard their products, and succeed online.

Members of Alibaba’s International Global IP Enforcement Team will share insights on SMB-focused IP programs, practical strategies for rights protection, and resources to empower businesses in the digital marketplace.

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