Uploaded April 2024 | Updated September 2026, 1 day ago
40% of fruit grown by farmers goes to waste (rejected by supermarkets). But entrepreneur and co-founder of drinks brand, DASH, Alex Wright, saw an opportunity to think differently. Using wonky fruit and fresh spring water, he created a flavoured water, with no sugar or sweetners. Now, they are the UK’s best-selling - with 57% market share and sold in 20 countries. Alex tells us how thinking differently helped him to create a drinks brand that’s not just good for your health, it’s good for the planet and its people too.
Powerful stories | Experts in Dyslexic Thinking | Inspiring dyslexics
This podcast is sponsored by Microsoft, who like us are passionate about empowering Dyslexic Thinking. Check out their brilliant Immersive Reader, free across several Microsoft 365 apps, which helps Dyslexic Thinkers to fly, here: https://aka.ms/ImmersiveReader-Demo
Thank you for listening.
Website: madebydyslexia.org
Instagram: instagram.com/madebydyslexia
Twitter: twitter.com/MadeByDyslexia
LinkedIn: uk.linkedin.com/company/madebydyslexia
Facebook: facebook.com/madebydyslexia
40% of fruit grown by farmers goes to waste (rejected by supermarkets). But entrepreneur and co-founder of drinks brand, DASH, Alex Wright, saw an opportunity to think differently. Using wonky fruit and fresh spring water, he created a flavoured water, with no sugar or sweetners. Now, they are the UK’s best-selling - with 57% market share and sold in 20 countries. Alex tells us how thinking differently helped him to create a drinks brand that’s not just good for your health, it’s good for the planet and its people too.
Powerful stories | Experts in Dyslexic Thinking | Inspiring dyslexics
This podcast is sponsored by Microsoft, who like us are passionate about empowering Dyslexic Thinking. Check out their brilliant Immersive Reader, free across several Microsoft 365 apps, which helps Dyslexic Thinkers to fly, here: https://aka.ms/ImmersiveReader-Demo
Thank you for listening.
Website: madebydyslexia.org
Instagram: instagram.com/madebydyslexia
Twitter: twitter.com/MadeByDyslexia
LinkedIn: uk.linkedin.com/company/madebydyslexia
Facebook: facebook.com/madebydyslexia
