Uploaded November 2025 | Updated September 2026, 11 hours ago

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WorkOS founder and CEO Michael Grinich reflects on Enterprise Ready Conf’s rapid growth, announces WorkOS Pipes for rapid third‑party integrations, and shares why AI startups are moving upmarket to enterprise much faster than previous SaaS generations. He closes with pragmatic advice for founders.

CHAPTERS:
0:03 - Intro and ERC context
0:25 - From 60 to 300+ attendees; energy and momentum
1:08 - Theme: Enterprise AI; demos become adoption next year
1:47 - Announcing WorkOS Pipes for integrations
2:22 - Why integrations are hard (time, bugs, complexity)
3:03 - AI startups move upmarket almost immediately
3:31 - Launch with an enterprise strategy
3:59 - Founder advice: start; take the leap
4:18 - Talk to users early; share work and get feedback