Uploaded June 2025 | Updated September 2026, 2 weeks ago
As musicians, how should we respond to the rise of AI in music? In this video, I explore the cultural, ethical, and artistic implications of generative AI tools like MusicLM, Jukebox, and ChatGPT. Rather than framing AI as a threat or miracle, I argue that it’s a technology we must actively engage with—both critically and creatively.
What role can musicians and artists play in shaping the future? We need to consider how generative AI intersects with culture, creativity, and authorship—offering both risks and radical new possibilities. Rather than surrendering to nostalgia or automation, artists can explore how to engage AI as a tool for meaningful, speculative, and human expression.
🧠 No one owns the technofuture.
Watch Herndon's version of "Jolene" here: youtube.com/watch?v=kPAEMUzDxuo
0:00 Music that speaks to our time
1:07 Results: text to music
1:36 Limitations of existing data (biases and cartoon models)
2:50 Mark Fisher and the problem of nostalgia
4:11 AI and automating nostalgia
4:42 The creative potential of generative AI
6:13 What should artists do?
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💬 *Join the Discussion!* Have questions or want to share your own projects? Drop a comment below – I love hearing from you all!
* Subscribe: youtube.com/user/SimonHutc/?sub_confirmation=1
* Official Website - simonhutchinson.com
* bandcamp (lots of free music!): simonhutchinson.bandcamp.com/follow_me
* Sign up for my mailing list: eepurl.com/hVs7bT
* Grab my old gear on Reverb (affiliate link): tidd.ly/48iMpdH
* Buy me a coffee: ko-fi.com/simonhutchinson
_My voiceover recording gear_ (affiliate links):
Aston Microphones Origin (Reverb): tidd.ly/4aiVSnj
dbx 286s Channel Strip
* Reverb: tidd.ly/4as22Bm
* Perfect Circtuit: link.perfectcircuit.com/t/v1/8-12626-329160-9759?url=https%3A%2F%2Fwww.perfectcircuit.com%2Fdbx-286s.html
(I sometimes provide affiliate links for products that I use and enjoy. If you end up buying something through these external links, it helps to support the channel, while the price for you remains the same.)
#generativeai #generativeart #generativemusic
As musicians, how should we respond to the rise of AI in music? In this video, I explore the cultural, ethical, and artistic implications of generative AI tools like MusicLM, Jukebox, and ChatGPT. Rather than framing AI as a threat or miracle, I argue that it’s a technology we must actively engage with—both critically and creatively.
What role can musicians and artists play in shaping the future? We need to consider how generative AI intersects with culture, creativity, and authorship—offering both risks and radical new possibilities. Rather than surrendering to nostalgia or automation, artists can explore how to engage AI as a tool for meaningful, speculative, and human expression.
🧠 No one owns the technofuture.
Watch Herndon's version of "Jolene" here: youtube.com/watch?v=kPAEMUzDxuo
0:00 Music that speaks to our time
1:07 Results: text to music
1:36 Limitations of existing data (biases and cartoon models)
2:50 Mark Fisher and the problem of nostalgia
4:11 AI and automating nostalgia
4:42 The creative potential of generative AI
6:13 What should artists do?
🔔 Subscribe for more thoughts on music, technology, and culture.
💬 *Join the Discussion!* Have questions or want to share your own projects? Drop a comment below – I love hearing from you all!
* Subscribe: youtube.com/user/SimonHutc/?sub_confirmation=1
* Official Website - simonhutchinson.com
* bandcamp (lots of free music!): simonhutchinson.bandcamp.com/follow_me
* Sign up for my mailing list: eepurl.com/hVs7bT
* Grab my old gear on Reverb (affiliate link): tidd.ly/48iMpdH
* Buy me a coffee: ko-fi.com/simonhutchinson
_My voiceover recording gear_ (affiliate links):
Aston Microphones Origin (Reverb): tidd.ly/4aiVSnj
dbx 286s Channel Strip
* Reverb: tidd.ly/4as22Bm
* Perfect Circtuit: link.perfectcircuit.com/t/v1/8-12626-329160-9759?url=https%3A%2F%2Fwww.perfectcircuit.com%2Fdbx-286s.html
(I sometimes provide affiliate links for products that I use and enjoy. If you end up buying something through these external links, it helps to support the channel, while the price for you remains the same.)
#generativeai #generativeart #generativemusic
