Uploaded January 2026 | Updated September 2026, 1 week ago
Artificial intelligence is reshaping global sport, from elite performance and athlete safety to fan engagement and commercial growth. In this session, Samir Ceric explores how AI is already embedded across training, scouting, broadcasting and real-time analytics, while outlining where the next wave of value will emerge. Drawing on experience as a former elite athlete and sports executive, the discussion covers investment trends, data monetisation, biometric tracking, personalised fan experiences and the ethical challenges surrounding privacy and bias. A forward-looking conversation on why AI is no longer optional for sports organisations aiming to remain competitive.
Video chapters (16:38 in length)
00:00 – Welcome and context setting
01:10 – Personal journey and passion for sport and technology
03:05 – AI’s role in global innovation and investment
05:20 – Key verticals transforming sport through AI
07:40 – Performance analytics, coaching and athlete safety
10:05 – Fan engagement, media and personalised experiences
12:35 – Commercial impact, investment outlook and risks
15:10 – Future readiness and closing reflections
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #ai #sportstechnology #SiGMACentralEurope
Artificial intelligence is reshaping global sport, from elite performance and athlete safety to fan engagement and commercial growth. In this session, Samir Ceric explores how AI is already embedded across training, scouting, broadcasting and real-time analytics, while outlining where the next wave of value will emerge. Drawing on experience as a former elite athlete and sports executive, the discussion covers investment trends, data monetisation, biometric tracking, personalised fan experiences and the ethical challenges surrounding privacy and bias. A forward-looking conversation on why AI is no longer optional for sports organisations aiming to remain competitive.
Video chapters (16:38 in length)
00:00 – Welcome and context setting
01:10 – Personal journey and passion for sport and technology
03:05 – AI’s role in global innovation and investment
05:20 – Key verticals transforming sport through AI
07:40 – Performance analytics, coaching and athlete safety
10:05 – Fan engagement, media and personalised experiences
12:35 – Commercial impact, investment outlook and risks
15:10 – Future readiness and closing reflections
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #ai #sportstechnology #SiGMACentralEurope
