Uploaded September 2026 | Updated September 2026, 1 week ago
My question for you: what's YOUR biggest fear about AI — the real one? 😨 🪷And if you want the calm, structured way into AI, my AI Second Brain Cohort 2 is open till 15 September: bit.ly/3S5stbu
I polled hundreds of you on what scares you about AI, then sat down with my executive coach Joe Hudson to find out why.
His answer: AI can out-effort you, period, but that's not the real problem.
This one's slower and more personal than my usual videos, and it might change how you relate to fear itself.
Joe Hudson:
artofaccomplishment.com
Joe's emotional inquiry practice (the video I mention at the end): youtube.com/watch?v=EOzYU0FtovY
The research mentioned on screen:
• Oshio (2009), Dichotomous Thinking Inventory — doi.org/10.2224/sbp.2009.37.6.729
• Beck (1963), cognitive distortions — doi.org/10.1001/archpsyc.1963.01720160014002
• Cannon (1929), Bodily Changes in Pain, Hunger, Fear and Rage — archive.org/details/bodilychangesinp00cann
• Bracha (2004), Freeze, flight, fight, fright, faint — doi.org/10.1017/S1092852900001954
• Brooks (2014), Get Excited: reappraising anxiety as excitement — doi.org/10.1037/a0035325
Chapters:
0:00 Everyone is scared of something
1:21 Who is Joe Hudson
2:00 The origin story
3:20 How to watch this
4:41 Nothing new is happening
5:54 “This is woo”
6:46 Four signs in your thinking
7:20 Three signs in your body
7:50 You don't call it fear
10:36 The pivot
11:05 The game: two piles
13:20 Where fear does real math
16:48 The unplanned moment
18:48 The three engines of overwhelm
23:18 Scared of loving it
25:11 The divorce
28:25 The most ordinary fear on the list
29:31 The 30-second experiment
31:41 Not a big finish
Clips shown (all rights their owners; used for commentary):
CBS News · Associated Press · 60 Minutes · TED · Adam Conover · Jubilee · CBS New York · The Tonight Show Starring Jimmy Fallon · kixande · Sweet Life Lanta · Rich Roll · Lenny's Podcast · The Logan Bartlett Show · Motion Array · Ali Abdaal · Chris Williamson · Every · Cognitive Revolution
Archival: Great Isaiah Scroll (Wikimedia Commons) · U.S. Senate Y2K hearing records (GPO) · Trinity test photo (U.S. gov) · NASA ozone imagery — all public domain.
My question for you: what's YOUR biggest fear about AI — the real one? 😨 🪷And if you want the calm, structured way into AI, my AI Second Brain Cohort 2 is open till 15 September: bit.ly/3S5stbu
I polled hundreds of you on what scares you about AI, then sat down with my executive coach Joe Hudson to find out why.
His answer: AI can out-effort you, period, but that's not the real problem.
This one's slower and more personal than my usual videos, and it might change how you relate to fear itself.
Joe Hudson:
artofaccomplishment.com
Joe's emotional inquiry practice (the video I mention at the end): youtube.com/watch?v=EOzYU0FtovY
The research mentioned on screen:
• Oshio (2009), Dichotomous Thinking Inventory — doi.org/10.2224/sbp.2009.37.6.729
• Beck (1963), cognitive distortions — doi.org/10.1001/archpsyc.1963.01720160014002
• Cannon (1929), Bodily Changes in Pain, Hunger, Fear and Rage — archive.org/details/bodilychangesinp00cann
• Bracha (2004), Freeze, flight, fight, fright, faint — doi.org/10.1017/S1092852900001954
• Brooks (2014), Get Excited: reappraising anxiety as excitement — doi.org/10.1037/a0035325
Chapters:
0:00 Everyone is scared of something
1:21 Who is Joe Hudson
2:00 The origin story
3:20 How to watch this
4:41 Nothing new is happening
5:54 “This is woo”
6:46 Four signs in your thinking
7:20 Three signs in your body
7:50 You don't call it fear
10:36 The pivot
11:05 The game: two piles
13:20 Where fear does real math
16:48 The unplanned moment
18:48 The three engines of overwhelm
23:18 Scared of loving it
25:11 The divorce
28:25 The most ordinary fear on the list
29:31 The 30-second experiment
31:41 Not a big finish
Clips shown (all rights their owners; used for commentary):
CBS News · Associated Press · 60 Minutes · TED · Adam Conover · Jubilee · CBS New York · The Tonight Show Starring Jimmy Fallon · kixande · Sweet Life Lanta · Rich Roll · Lenny's Podcast · The Logan Bartlett Show · Motion Array · Ali Abdaal · Chris Williamson · Every · Cognitive Revolution
Archival: Great Isaiah Scroll (Wikimedia Commons) · U.S. Senate Y2K hearing records (GPO) · Trinity test photo (U.S. gov) · NASA ozone imagery — all public domain.





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📂The PARA Method: Simplify, Organize, and Master Your Digital Life: https://www.buildingasecondbrain.com/para
👩🎓 TAKE MY SELF-PACED COURSES
1️⃣ Pillars of Productivity: https://www.buildingasecondbrain.com/pop
2️⃣ BASB Foundation: https://www.buildingasecondbrain.com/foundation
🤓 TEST YOUR PRODUCTIVITY POTENTIAL
Take our Productivity Pulse Check to evaluate your daily habits and find out where you can make improvements. Take the quiz now: https://fortelabs.typeform.com/pulsecheck?utm_source=youtube
👋 CONNECT WITH ME
📬 My weekly newsletter: https://fortelabs.com/subscribe
👩💻 LinkedIn: https://www.linkedin.com/in/tiagoforte/
🌐 My website: https://www.buildingasecondbrain.com/
💌 My blog: https://fortelabs.com/blog/
🐦⬛ X: http://x.com/fortelabs
🟦 Facebook: https://www.facebook.com/fortelabs
🤳Instagram: https://www.instagram.com/fortelabsco/ Your Workday in 2025 (better with AI)](https://i.ytimg.com/vi/YAQ1BMNzOFo/mqdefault.jpg)


📂The PARA Method: Simplify, Organize, and Master Your Digital Life: https://www.buildingasecondbrain.com/para
👩🎓 TAKE MY SELF-PACED COURSES
1️⃣ Pillars of Productivity: https://www.buildingasecondbrain.com/pop
2️⃣ BASB Foundation: https://www.buildingasecondbrain.com/foundation
🤓 TEST YOUR PRODUCTIVITY POTENTIAL
Take our Productivity Pulse Check to evaluate your daily habits and find out where you can make improvements. Take the quiz now: https://fortelabs.typeform.com/pulsecheck?utm_source=youtube
👋 CONNECT WITH ME
📬 My weekly newsletter: https://fortelabs.com/subscribe
👩💻 LinkedIn: https://www.linkedin.com/in/tiagoforte/
🌐 My website: https://www.buildingasecondbrain.com/
💌 My blog: https://fortelabs.com/blog/
🐦⬛ X: http://x.com/fortelabs
🟦 Facebook: https://www.facebook.com/fortelabs
🤳Instagram: https://www.instagram.com/fortelabsco/ The 99/1 Rule: Go From Lurker to Creator (Its Easier Than You Think!)](https://i.ytimg.com/vi/YqwvgjFyz7U/mqdefault.jpg)