AI & digitalization: Opportunities from the perspective of a midsize technology company | VITRONIC @themachinevisionpeople
AI & digitalization: Opportunities from the perspective of a midsize technology company | VITRONIC  @themachinevisionpeople
Uploaded May 2019 | Updated September 2026, 1 hour ago
What is the real strength of SMEs when it comes to artificial intelligence? Are there also niches here in which hidden champions are emerging? And how do German SMEs see themselves in technological competition with China and the USA?
These questions occupies many experts who deal with the strategic use of technologies. The VITRONIC Group also addressed this topic at a panel discussion in Berlin.

The conclusion: SMEs have traditionally played an important role in the economy. It is these companies that create the majority of jobs in Germany and thus contribute to our prosperity. SMEs are characterized by a high degree of flexibility. In contrast to large corporations, they can react quickly to new developments and adapt their processes accordingly. This gives them the opportunity to integrate new technologies such as AI and digitalization at an early stage and thus gain a competitive advantage.
Data analysis is becoming increasingly important, especially in times of digitalization. By using AI, SMEs can analyze their data efficiently and derive valuable insights from it. This enables data-driven decision-making and helps to optimize business processes and reduce costs.
Another advantage of SMEs is their proximity to customers. Small and medium-sized enterprises have often built up close relationships with their customers and know their needs and wishes. They can use this knowledge to offer customized solutions. By using AI, for example, they can provide personalized recommendations or individual services. This leads to greater customer satisfaction and long-term customer loyalty.
The high innovative strength of many SMEs is driving technological developments. The opportunities can only be fully exploited if the technologies are sensibly integrated into existing business processes and employees are trained accordingly. Close cooperation with external experts and research institutes is also recommended in order to benefit from their know-how.

It will be exciting to see how these opportunities develop in the future and what contribution SMEs will make to the digital transformation. We, as the VITRONIC Group, are working with the highest precision with AI and digitalization possibilities to take image processing technology to the next level for a safe and sustainable world.

đź’ˇ Learn more about AI in Machine Vision here: vitronic.com/en-us/blog/smart-production/artificial-intelligence
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AI & digitalization: Opportunities from the perspective of a midsize technology company | VITRONIC

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