Uploaded July 2026 | Updated September 2026, 1 week ago
In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Etinosa Agbonlahor to discuss behavioral pricing, AI-driven disruption, and how businesses must rethink pricing in an AI-powered economy.
For decades, professional services relied on one simple formula:
Time equals value. But AI is changing the equation.
If a task that once took 10 hours now takes 2, what exactly are clients paying for?
The hours? Or the outcome?
Lawyers, accountants, consultants, and advisors are all facing the same challenge.
The more efficient AI becomes, the harder it is to justify traditional billing models.
At the same time, AI companies are discovering that pricing isn't simple either.
🎧 Listen to the full podcast on @thefpandaguy
#ArtificialIntelligence #PricingStrategy #BusinessTransformation #ProfessionalServices #Consulting #AIInnovation #RevenueGrowth #BusinessLeadership #BehavioralEconomics #FutureOfWork #FPAUnlocked #DecisionAlpha
In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Etinosa Agbonlahor to discuss behavioral pricing, AI-driven disruption, and how businesses must rethink pricing in an AI-powered economy.
For decades, professional services relied on one simple formula:
Time equals value. But AI is changing the equation.
If a task that once took 10 hours now takes 2, what exactly are clients paying for?
The hours? Or the outcome?
Lawyers, accountants, consultants, and advisors are all facing the same challenge.
The more efficient AI becomes, the harder it is to justify traditional billing models.
At the same time, AI companies are discovering that pricing isn't simple either.
🎧 Listen to the full podcast on @thefpandaguy
#ArtificialIntelligence #PricingStrategy #BusinessTransformation #ProfessionalServices #Consulting #AIInnovation #RevenueGrowth #BusinessLeadership #BehavioralEconomics #FutureOfWork #FPAUnlocked #DecisionAlpha
