Uploaded November 2025 | Updated September 2026, 4 days ago
AI is a constantly evolving landscape. Our speakers, who collaborated on this topic last year for PRCA Cymru , return to share fresh insights and key developments—highlighting just how much has changed in the past 12 months.
A thought-provoking session exploring the evolving role of artificial intelligence in public relations. This event brings together insights from both industry and academia to examine how AI is reshaping the communications landscape and the skillsets required to navigate this.
Shayoni Lynn, CEO of Lynn Group and a leading voice in strategic communications, will delve into AI’s role in combating mis- and disinformation. Drawing on a real-world case study, she will highlight how PR professionals are responding to the growing challenges posed by synthetic media, deepfakes, and information manipulation.
Dr Jon White, a respected PR scholar and consultant, will offer a broader perspective on how AI is transforming the profession itself. Building on his recent presentation at the international Public Relations Research Symposium (BledCom), Dr White will explore the behavioural changes and evolving skillsets PR practitioners need to remain effective and ethical in an AI-driven environment.
AI is a constantly evolving landscape. Our speakers, who collaborated on this topic last year for PRCA Cymru , return to share fresh insights and key developments—highlighting just how much has changed in the past 12 months.
A thought-provoking session exploring the evolving role of artificial intelligence in public relations. This event brings together insights from both industry and academia to examine how AI is reshaping the communications landscape and the skillsets required to navigate this.
Shayoni Lynn, CEO of Lynn Group and a leading voice in strategic communications, will delve into AI’s role in combating mis- and disinformation. Drawing on a real-world case study, she will highlight how PR professionals are responding to the growing challenges posed by synthetic media, deepfakes, and information manipulation.
Dr Jon White, a respected PR scholar and consultant, will offer a broader perspective on how AI is transforming the profession itself. Building on his recent presentation at the international Public Relations Research Symposium (BledCom), Dr White will explore the behavioural changes and evolving skillsets PR practitioners need to remain effective and ethical in an AI-driven environment.
