African art in the global market: who shapes the story? | Art in Focus #shorts @investec
African art in the global market: who shapes the story? | Art in Focus #shorts  @investec
Uploaded February 2026 | Updated September 2026, 2 weeks ago
Who decides which stories shape the art world?

In the final episode of Art in Focus Series 2, Tristanne Farrell is joined by Alexander Richards of Stevenson, Jana Terblanche of Southern Guild and Hamzeh Alfarahneh of Art Advisory to explore how narrative shapes perception, market value and global positioning in contemporary African art.

This in depth conversation examines the power of storytelling in the African art market, from curating across continents to challenging dominant Western canons. The panel discusses how exhibitions, galleries, social media and collectors influence how African art is framed, valued and positioned within the global art world.

As Southern Guild prepares to open in New York and exhibitions such as By the Movement of All Things build cultural bridges between South Africa and the Middle East, the discussion considers a pivotal question for the industry today: are we rewriting the canon, or expanding it?

If you are interested in African art, global art markets, art curation, collecting or the evolving role of galleries, this episode offers essential insight into the forces shaping the future of African contemporary art.

Subscribe for more conversations on African art, art investment and the global art industry.

Watch the full episode: youtu.be/dY0VC86UrZo
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African art in the global market: who shapes the story? | Art in Focus #shorts

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