Uploaded April 2022 | Updated September 2026, 10 hours ago
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Today on RBDR: Measurement of attention to advertising is incredibly important, but there is no broadly accepted agency or methodology towards that end. VisionWeek Associate Editor Tim Cross did, however, recently blog about six different options to measure and capture attention to advertising.
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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.
Today on RBDR: Measurement of attention to advertising is incredibly important, but there is no broadly accepted agency or methodology towards that end. VisionWeek Associate Editor Tim Cross did, however, recently blog about six different options to measure and capture attention to advertising.
No need to spend time searching for today's RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: ow.ly/CfFWE
