Uploaded September 2025 | Updated September 2026, 3 weeks ago
Ashes of Creation is planning to run ads for Alpha 2, but is Intrepid Studios advertising without a product? In this video, we break down the latest developer livestream, why marketing before Alpha makes no sense, and how this could backfire with refunds and community backlash.
Intrepid’s Twitch and YouTube numbers have been sliding, tester retention is low, and community sentiment is burned out. Instead of focusing on retention, they’re spending money on ads to bring in more testers. But with a 90-day refund policy and less than 12.5% of testers active at any time, this strategy could blow up in their face.
Advertising before you have a finished product is wasted money. If Intrepid goes down this road, the noise won’t be from their livestreams, it’ll be from YouTubers covering the fallout.
Fair Use Disclaimer (Section 107):
This video contains limited clips from other creators, used strictly under Section 107 of the U.S. Copyright Act. The purpose of these clips is criticism, commentary, and analysis. Only the minimal portions necessary were included to support two specific factual points, as the original videos were the primary sources for this information. All material has been edited, shortened, and transformed. All rights remain with the respective copyright holders.
Sources:
130,000 Quote from Lazy Peon's 7 March 2025 Interview
youtube.com/watch?t=2m06s&v=jTD2hWvSxT0&feature=youtu.be
Board of Investors Quote from Pirate Software 13 Nov 2024
youtu.be/-xJ-4CPljuo?si=ZjVk8vWDIKVYYcwx
Full Article Here: paradoxgaming.net/gamearticle.php?id=ads
#jahlon #ashesofcreation
Ashes of Creation is planning to run ads for Alpha 2, but is Intrepid Studios advertising without a product? In this video, we break down the latest developer livestream, why marketing before Alpha makes no sense, and how this could backfire with refunds and community backlash.
Intrepid’s Twitch and YouTube numbers have been sliding, tester retention is low, and community sentiment is burned out. Instead of focusing on retention, they’re spending money on ads to bring in more testers. But with a 90-day refund policy and less than 12.5% of testers active at any time, this strategy could blow up in their face.
Advertising before you have a finished product is wasted money. If Intrepid goes down this road, the noise won’t be from their livestreams, it’ll be from YouTubers covering the fallout.
Fair Use Disclaimer (Section 107):
This video contains limited clips from other creators, used strictly under Section 107 of the U.S. Copyright Act. The purpose of these clips is criticism, commentary, and analysis. Only the minimal portions necessary were included to support two specific factual points, as the original videos were the primary sources for this information. All material has been edited, shortened, and transformed. All rights remain with the respective copyright holders.
Sources:
130,000 Quote from Lazy Peon's 7 March 2025 Interview
youtube.com/watch?t=2m06s&v=jTD2hWvSxT0&feature=youtu.be
Board of Investors Quote from Pirate Software 13 Nov 2024
youtu.be/-xJ-4CPljuo?si=ZjVk8vWDIKVYYcwx
Full Article Here: paradoxgaming.net/gamearticle.php?id=ads
#jahlon #ashesofcreation
