Uploaded November 2019 | Updated September 2026, 10 hours ago

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Let’s try to answer the age old question: Where do you get your ideas from? What comes next after you have an idea and feel that buzzy spark? Avery breaks down how one of her favorite episodes of 99% Invisible came to be, plus all the twists and turns along the way.

Presenter: Avery Trufelman (Producer, 99% Invisible + Host, Articles of Interest & Nice Try!)

For more information about the Werk It Festival visit werkitfestival.com. You can download or stream the Werk It podcast here: wnycstudios.org/podcasts/werkit