Uploaded June 2026 | Updated September 2026, 2 weeks ago

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Writer Jeff Ihaza sits down with @ASAPROCKYUPTOWN in Red Hook as he reflects on #dontbedumb, fatherhood, fashion, Harlem, and the world he helped build. At 37, Rocky is preparing for his first #tour since 2019’s run, a return to the stage that he sees as both an act of discipline and celebration. He talks about the preparation that goes into touring, the left turns on his new album, and why he’s not interested in giving listeners "McDonald’s" anymore. Rocky also opens up about raising three children with @rihanna and how family has changed the way he records. More than a decade after 'Live. Love. ASAP,' Rocky sounds less interested in nostalgia than in figuring out what comes next.

Read the cover story: vibe.com/features/editorial/asap-rocky-cover-story-dont-be-dumb-fatherhood-fashion-1235174811

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Talent: A$AP Rocky
Writer: Jeff Ihaza
Director of Social & Video: Waiss Aramesh
Vibe Producer & Shoot Director: Jason Chandler
Executive Producer: Christopher Hwisu Kim
Producer: Elise Brisco
Video DP: Will Chilto
Camera Operators: Haley Snyder & Steve Franchek
Sound Engineer: Alex Cantatore
Filmed at: Compound Art & Sound Gallery
Creative Director: Joe Hutchinson
Executive Editor: Christine Imarenezor
Strategic Advisor & Editor-At-Large: Datwon Thomas
CEO: Julian Holguin

youtube.com/user/vibemedia