Uploaded July 2026 | Updated September 2026, 1 week ago

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Often it comes down to sticker shock at the counter — and a misconception about who's behind it. Eli Lilly and Company's CMO Lina Polimeni joined us on stage at our Marketing Leadership #BISummit on the Beach Stage at Rado Plage during Cannes Lions, in conversation with LiveRamp's Daniella Harkins on the direct consumer relationships she's built at Lilly, and how speaking to patients directly and keeping their best interest at the center of the work can clear up that confusion to improve the relationship with and keep the consumer engaged.

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