A simple packaging strategy helped this founder go from waiting tables to selling Justins for $281M  @CNBCMakeIt
A simple packaging strategy helped this founder go from waiting tables to selling Justins for $281M  @CNBCMakeIt
CNBC Make It | A simple packaging strategy helped this founder go from waiting tables to selling Justin's for $281M @CNBCMakeIt | Uploaded August 2024 | Updated October 2024, 1 week ago.
Justin Gold put his homemade nut butters in Whole Foods, but still couldn't turn a profit. A 2006 mountain-biking ride inspired a new product that put Justin's on the map. Watch his story: youtu.be/Ydd2pdvdYG8
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A simple packaging strategy helped this founder go from waiting tables to selling Justin's for $281M @CNBCMakeIt

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