Uploaded February 2026 | Updated September 2026, 15 hours ago
If you’ve spent any time on social media in the last few years, you’ve probably noticed the rise of what Brad Stulberg calls “hustle-culture greatness” — influencers who promote labyrinthine morning routines, ruthlessly optimized habits, and ascetic self-discipline. “That is not excellence,” says Brad. “That is a bunch of elaborate kabuki that masquerades as the real thing.” The real thing is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. In a word, excellence. Today, we’ll teach you how to pursue it.
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💡Discover the books that matter with the Next Big Idea Club. Curated by Adam Grant, Malcolm Gladwell, Susan Cain, and Daniel Pink. Beyond just reading, the Next Big Idea Club is a journey. It’s where thought leaders converge, where ideas transform into action, and where books become a gateway to a brighter future.
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OUR CURATORS
💡 Malcolm Gladwell: Renowned journalist, author, and speaker.
💡 Susan Cain: TED speaker, introvert advocate, bestselling author.
💡 Adam Grant: Noted psychologist, author, and Wharton School professor.
💡 Daniel Pink: Expert author on business, work, and behavior.
If you enjoy the content on our official YouTube channel, please like, subscribe, and thank you for watching!
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If you’ve spent any time on social media in the last few years, you’ve probably noticed the rise of what Brad Stulberg calls “hustle-culture greatness” — influencers who promote labyrinthine morning routines, ruthlessly optimized habits, and ascetic self-discipline. “That is not excellence,” says Brad. “That is a bunch of elaborate kabuki that masquerades as the real thing.” The real thing is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. In a word, excellence. Today, we’ll teach you how to pursue it.
Sponsored By:
Factor - Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year
Shopify - Start your $1/month trial at shopify.com/nbi
📩 Transform your day in 10 minutes. Enjoy daily, bite‑sized insights from breakthrough nonfiction books—audio or text—straight from the authors. Trusted by 90K+ learners, our editors choose only the books that matter.
🔗 bookoftheday.nextbigideaclub.com
💡Discover the books that matter with the Next Big Idea Club. Curated by Adam Grant, Malcolm Gladwell, Susan Cain, and Daniel Pink. Beyond just reading, the Next Big Idea Club is a journey. It’s where thought leaders converge, where ideas transform into action, and where books become a gateway to a brighter future.
✨JOIN US✨
nextbigideaclub.com
🗣️FIND YOUR NEXT READ🗣️ – Listen to thousands of audio insights (by the authors) in the Next Big Idea App
Apple App Store: apps.apple.com/us/app/next-big-idea-books-in-15min/id1502959151
Google Play: play.google.com/store/apps/details?id=com.heleo.nbic
OUR CURATORS
💡 Malcolm Gladwell: Renowned journalist, author, and speaker.
💡 Susan Cain: TED speaker, introvert advocate, bestselling author.
💡 Adam Grant: Noted psychologist, author, and Wharton School professor.
💡 Daniel Pink: Expert author on business, work, and behavior.
If you enjoy the content on our official YouTube channel, please like, subscribe, and thank you for watching!
CONNECT WITH US
Next Big Idea Podcast: pod.link/nextbigidea
LinkedIn: linkedin.com/company/10026818
Twitter: twitter.com/nextbigideaclub
Instagram: instagram.com/nextbigideaclub
Facebook: facebook.com/nextbigideaclub
Contact: info@nextbigideaclub.com
Subscribe for more insights:
youtube.com/NextBigIdeaClub?sub_confirmation=1
#NextBigIdeaClub
