A Pickleball Brand Just Sold for MILLIONS @TheDinkPickleball
A Pickleball Brand Just Sold for MILLIONS  @TheDinkPickleball
Uploaded May 2026 | Updated September 2026, 2 weeks ago
Emergency pod time.

Bread & Butter has officially been acquired by Selkirk, and the pickleball world immediately exploded with questions. So Zane and Nico brought Doug Sapusek on the podcast immediately to talk about the deal, the future of Bread & Butter, and whether the brand is about to change forever.

Doug breaks down:
- Why he said yes to Selkirk
- Whether Bread & Butter will keep its identity
- The future of Bread & Butter paddles and apparel
- What Selkirk actually wanted from the acquisition
- The realities of scaling a pickleball company
- Why more acquisitions could be coming

Plus:
- Doug joins shirtless from a hot tub
- Paddle nerd tournament leaks
- Malaysia pickleball talk
- Nico gets invited to Florida
- Zane talks pickleball drama and growing the game

Let us know what YOU think in the comments 👇

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A Pickleball Brand Just Sold for MILLIONS

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