Uploaded July 2026 | Updated September 2026, 3 weeks ago

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Learn how to get started with Agentforce Marketing and scale your business operations using autonomous AI agents. In this video, we take a peek inside GoodLeap's agentic marketing playbook to see how they transitioned from traditional B2B communications to personalized, high-scale customer interactions. Discover how implementing Agentforce Marketing helps close knowledge gaps, drives operational efficiencies, and unlocks powerful data insights to fuel future marketing campaigns.

Timestamps
00:00:00 - Introduction to Agentforce Marketing and GoodLeap
00:01:21 - Shifting to a Customer-Centric Marketing Strategy
00:02:16 - Overcoming Data and Communication Gaps
00:03:59 - Deploying AI Agents for Scalable Customer Transactions
00:05:54 - Internal Alignment and Gaining Buy-in for AI Agents
00:06:29 - Operational Efficiency Tips for Getting Started with AI
00:07:26 - The Future of Autonomous Agentic Experiences

Build your own agentic marketing playbook: salesforce.com/marketing/ai/agentic-marketing-guide

Learn how you can use Agentforce Marketing to scale: salesforce.com/marketing

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#FinTech #CRM #AgenticMarketing #AgenticEnterprise #Salesforce #CNX26

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