Uploaded March 2025 | Updated September 2026, 3 weeks ago

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💌 A love letter to Alice from Bill Wilcox

For longtime tourism operator and owner of G’day Mate Tourist Park Bill, Alice Springs isn’t just a destination—it’s a way of life. He’s spent years welcoming travellers to the heart of the outback, guiding those who seek the road less travelled with Sandrifter Safaris, and sharing the magic of its landscapes and the spirit of its people.

While many come for Uluru and Kings Canyon, they often leave in awe of the hidden treasures of Tjoritja (MacDonnell Ranges), Simpsons Gap, Ellery Creek Big Hole and Rainbow Valley. Alice has a way of sneaking up on you with its beauty. It's his kind of place, and he’s proud to call it home.

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