Uploaded November 2025 | Updated September 2026, 3 weeks ago
What’s a marketer’s real superpower in the age of AI?
Shannon Everley, growth marketing lead at Grammarly & Superhuman, says it’s not about creative production. Instead, she counters, it’s about “increasing the velocity of experimentation and getting to those learnings faster.”
Watch now to hear her spiciest take on AI in marketing. Hint: Use it to augment your strategies, but not “as a crutch.”
What’s a marketer’s real superpower in the age of AI?
Shannon Everley, growth marketing lead at Grammarly & Superhuman, says it’s not about creative production. Instead, she counters, it’s about “increasing the velocity of experimentation and getting to those learnings faster.”
Watch now to hear her spiciest take on AI in marketing. Hint: Use it to augment your strategies, but not “as a crutch.”
