Uploaded November 2024 | Updated September 2026, 1 hour ago
Discover more about the #BerettaTribe Stories, a video project showing the hunters' life and commitment to act concretely for sustainable hunting growth: bit.ly/3ZDrRJC
In the heart of Swedish Lapland, in the remote town of Gällivare, lives the Öderyd family where grandad, son and grandson are bound by a deep-rooted tradition of hunting. For three generations they have made the vast, forest-covered terrain and rugged mountains their home and hunting grounds. The family’s passion for hunting is more than just a pastime: it is a way of life, a vital source of sustenance in an unforgiving landscape. Through the years, the knowledge and skills have been passed down, from father to son, and from grandfather to grandson, ensuring that the traditions of the past live on. Each hunt provides more than just meat; it is a connection to the land, a testament to their resilience, and a means to survive in the harsh northern wilderness. In Gällivare, where the days are long in the summer and the nights eternal in winter, hunting is not just about the thrill - it's a bond that keeps the family together, generation after generation.
Discover more about the #BerettaTribe Stories, a video project showing the hunters' life and commitment to act concretely for sustainable hunting growth: bit.ly/3ZDrRJC
In the heart of Swedish Lapland, in the remote town of Gällivare, lives the Öderyd family where grandad, son and grandson are bound by a deep-rooted tradition of hunting. For three generations they have made the vast, forest-covered terrain and rugged mountains their home and hunting grounds. The family’s passion for hunting is more than just a pastime: it is a way of life, a vital source of sustenance in an unforgiving landscape. Through the years, the knowledge and skills have been passed down, from father to son, and from grandfather to grandson, ensuring that the traditions of the past live on. Each hunt provides more than just meat; it is a connection to the land, a testament to their resilience, and a means to survive in the harsh northern wilderness. In Gällivare, where the days are long in the summer and the nights eternal in winter, hunting is not just about the thrill - it's a bond that keeps the family together, generation after generation.
