Uploaded September 2022 | Updated September 2026, 16 hours ago
Tobii's VP and head of XR, Johan Hellqvist, sat down with MI&S' principal analyst Anshel Sag to discuss eye tracking as an essential technology in the consumer field. The 30 mins interview covers a wide range of topics, including eye tracking's value for consumers, future consumer-driven applications and their development, Tobii's ongoing efforts and long-term vision, the economics of eye-tracking solutions in XR hardware, as well as security and privacy
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LINKS & RESOURCES
👉 Consumer Research: tobii.com/solutions/consumer-research-and-user-experience
👉 Tobii Pro Glasses 3: tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3
👉 Improving package design for Unilever: tobii.com/resource-center/customer-stories/unilever-package-design-study
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CONNECT WITH US ON SOCIAL MEDIA
LinkedIn: linkedin.com/company/tobii
X (formerly Twitter): twitter.com/TobiiTechnology
Facebook: facebook.com/TobiiAB
Instagram: instagram.com/lifeattobii
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ABOUT TOBII
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.
tobii.com/.
Tobii's VP and head of XR, Johan Hellqvist, sat down with MI&S' principal analyst Anshel Sag to discuss eye tracking as an essential technology in the consumer field. The 30 mins interview covers a wide range of topics, including eye tracking's value for consumers, future consumer-driven applications and their development, Tobii's ongoing efforts and long-term vision, the economics of eye-tracking solutions in XR hardware, as well as security and privacy
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
LINKS & RESOURCES
👉 Consumer Research: tobii.com/solutions/consumer-research-and-user-experience
👉 Tobii Pro Glasses 3: tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3
👉 Improving package design for Unilever: tobii.com/resource-center/customer-stories/unilever-package-design-study
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
CONNECT WITH US ON SOCIAL MEDIA
LinkedIn: linkedin.com/company/tobii
X (formerly Twitter): twitter.com/TobiiTechnology
Facebook: facebook.com/TobiiAB
Instagram: instagram.com/lifeattobii
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
ABOUT TOBII
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.
tobii.com/.
