Uploaded August 2024 | Updated September 2026, 1 week ago

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This video is an exploration into how and why so many celebrities are starting coffee brands these days.

The World’s Largest Coffee Tasting livestream from 2020: youtube.com/live/98MD900CAzg

For the audio version with no slurping: *click on Settings - Audio track - English (United States)*

A longer version of the interview with Matthew Mills is over on my second YouTube channel youtube.com/@JamesHoffmannBonus - I hope you find it interesting!
youtu.be/oXQ--Qhu6b8

Other Links:
Patreon: patreon.com/jameshoffmann
Limited Edition Merch: geni.us/TensHundredsThousands
Instagram: instagram.com/jimseven
Twitter: twitter.com/jimseven

My Books:
How to Make The Best Coffee At Home*: geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven*: geni.us/bestofjimseven

Things I use and like:
My glasses: bit.ly/boldlondon
My hair product of choice*: geni.us/forthehair
(*Affiliate links which may earn us a commission)