Uploaded September 2025 | Updated September 2026, 1 day ago
Examining the so-called Bridge Audience and how catering for this varied group presents a unique set of creative and commercial challenges in changing times.
The Bridge Audience brings together early and mid-school-age children seeking entertainment first and family friendly content.
This session will explore: Who makes up the Bridge Audience? How did the term come into being and how is it changing? What are the creative and strategic challenges when we produce for this growing, changing audience? And what are the opportunities? Does the Bridge concept work internationally? Does it lean away or toward digital content? What can we learn from previous hits and misses when targeting this group? How can their loyalty be harnessed during turbulent times in the industry?
Examining the so-called Bridge Audience and how catering for this varied group presents a unique set of creative and commercial challenges in changing times.
The Bridge Audience brings together early and mid-school-age children seeking entertainment first and family friendly content.
This session will explore: Who makes up the Bridge Audience? How did the term come into being and how is it changing? What are the creative and strategic challenges when we produce for this growing, changing audience? And what are the opportunities? Does the Bridge concept work internationally? Does it lean away or toward digital content? What can we learn from previous hits and misses when targeting this group? How can their loyalty be harnessed during turbulent times in the industry?
