@shadowsmoked88
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Elle S (shadowsmoked) | A Brand Origin Story: Urban Decay's History @shadowsmoked88 | Uploaded September 2020 | Updated October 2024, 1 hour ago.
Hello everyone!

As promised- more research based content!

I thought it was only appropriate to tackle Urban Decay for my first brand origin story. Let me know if you'd like to see more like this and for what brands!

I did have a script for this to make it easier on me, so I'd say it's one part podcast. But I did try to include as many interesting and relevant images as possible. The research is my favourite part, but my presentation skills are lacking. And I'm dealing with a dying computer as well, so just thought I'd note that.

List of Sources (nothing fancy. This certainly isn't an academic paper):  
cosmopolitan.com/style-beauty/beauty/a9542509/wende-zomnir-urban-decay-cosmetics-get-that-life/ 
people.com/style/gwen-stefani-is-launching-a-colorful-makeup-collection-with-urban-decay-whos-excited/ 
anothermag.com/art-photography/3154/shirley-manson-on-style-past-present-and-future 
wonderlandmagazine.com/2013/09/03/beauty-talk-shirley-manson/ 
papers.ssrn.com/sol3/papers.cfm?abstract_id=3432595 
law.justia.com/cases/california/court-of-appeal/4th/74/442.html 
temptalia.com/urban-decay-fall-2010-collection/ 
hbw.pharmaintelligence.informa.com/RS003976/In-Brief-Urban-Decay 
refinery29.com/en-us/2016/12/130673/urban-decay-history-founder-behind-the-scenes 
loreal-finance.com/system/files/2019-09/LOREAL_Rapport-Activite-2013_GB.pdf 
“Earning It: Setting Her Sights on a Pinkless Palette” New York Times, 1995.  
“Jury Gives A Black Eye To Wall Street Entrepreneurs” Wall Street Journal, 1997.  
“Life After Vamp: Look At These Nails” New York Times, 1996.  
“Does Pink Make You Puke?” Forbes. 1997.  
“Smog and Mildew Breathe Fresh Air Into Cosmetics” Marketing News. 1996.

**What's on my face?**
Natasha Denona Glam palette
Urban Decay Roadstripe eyeshadow
909 Beauty lashes
One single MAC star glitter
Likely Makeup Clown blush palette
MAC Warm Soul blush
MAC Fleshstone lipstick  

Let me know if you have any questions/comments/concerns. All feedback is welcome!

Thank you for watching.

XOXO
ELLE

email me: shadowsmoked@gmail.com
twitter/instagram: @shadowsmoked
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A Brand Origin Story: Urban Decay's History @shadowsmoked88

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