Uploaded July 2022 | Updated September 2026, 1 week ago
From an undergraduate course given at the University of Melbourne: youtube.com/playlist?list=PLyQOhfgRQAKbbcqQMKQ229uY72VldVtke
Recorded May 4, 2021.
Tutorial activity:
Working in groups of two, three or four:
Select a multinational company or agency (e.g. the World Bank, Coca-Cola, Apple, Microsoft) and see how its website is localized. Can you make clear distinctions between what is translated and what is localized? Does the company adopt a general approach of standardization or adaptation?
Now choose a national or local website of a company in the same field. How does it use localization and/or translation in its bilingual or multilingual website?
The hypothesis to test: The more local the website, the less it uses adaptation and the more it uses traditional translation.
Write up your answer in about half a page.
From an undergraduate course given at the University of Melbourne: youtube.com/playlist?list=PLyQOhfgRQAKbbcqQMKQ229uY72VldVtke
Recorded May 4, 2021.
Tutorial activity:
Working in groups of two, three or four:
Select a multinational company or agency (e.g. the World Bank, Coca-Cola, Apple, Microsoft) and see how its website is localized. Can you make clear distinctions between what is translated and what is localized? Does the company adopt a general approach of standardization or adaptation?
Now choose a national or local website of a company in the same field. How does it use localization and/or translation in its bilingual or multilingual website?
The hypothesis to test: The more local the website, the less it uses adaptation and the more it uses traditional translation.
Write up your answer in about half a page.
