Alex Cattoni | 6 Copywriting Trends For 2024 👀 @AlexCattoni | Uploaded November 2023 | Updated October 2024, 2 hours ago.
1️⃣ Personality & Interaction
Gone are the days of boring copy and one-way communication.
Have FUN and interact with your audience.
You’ll see even more quizzes, questions, polls, chat funnels and live events in 2024.
2️⃣ Conversational Marketing
Similar to #1, audiences today don’t want to “read” what you have to say.
They want to FEEL it.
Remember, humans buy emotionally and justify logically – so talk to them like a friend!
In 2024, this will be more important than ever with A.I. on the rise.
3️⃣ Storytelling
Your audience's attention is fleeting and can be pulled elsewhere FAST...
If your messaging is only about features and benefits and “buy now” and “but wait, there’s more!”… you will lose them fast.
Instead, tell stories that inspire action and evoke emotion. Use storytelling to pull your audience into your world.
4️⃣ Video.
TikTok, Instagram Reels, YouTube, YouTube Shorts – and the list goes on.
Video is the #1 way people love to consume content online. So it only makes sense that if you want to sell to these people… do it with video.
5️⃣ A.I.
Yep, it’s here and it’s here to stay.
In 2024, smart copywriters and marketers will learn how to work WITH these tools to help them work faster – especially when it comes to optimization, research and strategy.
BUT DON'T FORGET #1 and #2 on this list!!!
6️⃣ Personalization
Personalization has LONG been one of the most effective ways to increase leads + conversions. How can you make your marketing seem like a personalized brand experience?
And... because of ALL of this…
Copywriters will be needed MORE than ever before in 2024 – for things like storytelling, video script writing, interactive marketing campaigns and more...
👉 Want to get paid to write?
Come join me NEXT WEEK for 4 days of LIVE and interactive training 🎉
I'll be giving copywriters and aspiring copywriters from around the world the clarity, accountability and action plan they need to ignite their copywriting businesses in 2024 and beyond...
⚡️ 👉🏻 go.copyposse.com/posse-week-23-ytc
1️⃣ Personality & Interaction
Gone are the days of boring copy and one-way communication.
Have FUN and interact with your audience.
You’ll see even more quizzes, questions, polls, chat funnels and live events in 2024.
2️⃣ Conversational Marketing
Similar to #1, audiences today don’t want to “read” what you have to say.
They want to FEEL it.
Remember, humans buy emotionally and justify logically – so talk to them like a friend!
In 2024, this will be more important than ever with A.I. on the rise.
3️⃣ Storytelling
Your audience's attention is fleeting and can be pulled elsewhere FAST...
If your messaging is only about features and benefits and “buy now” and “but wait, there’s more!”… you will lose them fast.
Instead, tell stories that inspire action and evoke emotion. Use storytelling to pull your audience into your world.
4️⃣ Video.
TikTok, Instagram Reels, YouTube, YouTube Shorts – and the list goes on.
Video is the #1 way people love to consume content online. So it only makes sense that if you want to sell to these people… do it with video.
5️⃣ A.I.
Yep, it’s here and it’s here to stay.
In 2024, smart copywriters and marketers will learn how to work WITH these tools to help them work faster – especially when it comes to optimization, research and strategy.
BUT DON'T FORGET #1 and #2 on this list!!!
6️⃣ Personalization
Personalization has LONG been one of the most effective ways to increase leads + conversions. How can you make your marketing seem like a personalized brand experience?
And... because of ALL of this…
Copywriters will be needed MORE than ever before in 2024 – for things like storytelling, video script writing, interactive marketing campaigns and more...
👉 Want to get paid to write?
Come join me NEXT WEEK for 4 days of LIVE and interactive training 🎉
I'll be giving copywriters and aspiring copywriters from around the world the clarity, accountability and action plan they need to ignite their copywriting businesses in 2024 and beyond...
⚡️ 👉🏻 go.copyposse.com/posse-week-23-ytc
