Uploaded August 2026 | Updated September 2026, 1 week ago
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He slept in his socks on a garage floor because it was too filthy to touch. That was Jesse Cole eight years ago, broke, sleeping on an air mattress, betting everything on a wooden bat baseball team nobody wanted.
Jesse is the founder of Fans First Entertainment and the man behind the Savannah Bananas, the "Find Your Yellow Tux" author who turned a dying college summer league into a movement that now plays in front of millions.
He explains the moment he realized baseball itself was broken and why he studies Walt Disney more than any business book. He also opens up about the night his wife got a text from a birth mother on Mother's Day that changed their family forever.
You'll hear how a bat trickster became a starting first baseman and how a Broadway A-lister ended up pitching in front of 80,000 fans. Jesse still signs autographs until the very last fan leaves, every single night.
This conversation will change how you think about customers versus fans, and about what it actually costs to build something the world has never seen before.
Find Your Yellow Tux findyouryellowtux.com
Jesse's Instagram instagram.com/yellowtuxjesse/?hl=en
Banana Ball: The Unbelievably True Story of the Savannah Bananas amzn.to/4eVxqLV
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience amzn.to/4vdJyO4
Find Your Yellow Tux: How to Be Successful by Standing Out amzn.to/4oDSI54
Listen to this episode on the go!
🍎 Apple Podcasts: podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499
🟢 Spotify: open.spotify.com/show/07GQhOZboEZOE1ysnFLipT?si=a03d916bade54d4f
For more info about this episode, go to lewishowes.com/1963
💰 get my NEW YORK TIMES BESTSELLING book "Make Money Easy" today!lewishowes.com/moneyyou
📙 get my NEW YORK TIMES BESTSELLING book "The Greatness Mindset" today! lewishowes.com/gmyo
📤 sign up for my FREE newsletter lewishowes.com/greatnessdelivered
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💻 Website: lewishowes.com
📲 For more Greatness text PODCAST to +1 (614) 350-3960
Get More Greatness!
Greatness Clips: youtube.com/@GreatnessClips
Spanish: youtube.com/@LewisHowesEspañol
Portuguese: youtube.com/@LewisHowesPortugues
Lewis Howes Shorts: youtube.com/@lewishowesshorts
00:00:00 - Intro
00:02:51 - Believing When Everyone Says No
00:08:24 - Testing Banana Ball During Covid
00:11:42 - Going $1 Million in Debt
00:16:25 - Eliminating Boring Parts of Baseball
00:21:02 - Building a Billion Dollar Brand
00:26:39 - Preparing for MLB Stadiums
00:32:46 - The Pre-Show Is the Main Event
00:37:01 - Overcoming Childhood Trauma
00:41:49 - Fostering Children & Marriage
00:49:48 - Balancing Family and the Tour
00:59:22 - Why He Will Never Sell
01:12:20 - Scaling Without Diluting Fans
01:23:22 - Bringing Broadway to Baseball
01:34:26 - Three Truths & Greatness
#greatness #inspiration #motivation
🔔 Subscribe for more great content: youtube.com/lewishowes
▶️ Recommended for you: youtu.be/cKwykBHgNio
He slept in his socks on a garage floor because it was too filthy to touch. That was Jesse Cole eight years ago, broke, sleeping on an air mattress, betting everything on a wooden bat baseball team nobody wanted.
Jesse is the founder of Fans First Entertainment and the man behind the Savannah Bananas, the "Find Your Yellow Tux" author who turned a dying college summer league into a movement that now plays in front of millions.
He explains the moment he realized baseball itself was broken and why he studies Walt Disney more than any business book. He also opens up about the night his wife got a text from a birth mother on Mother's Day that changed their family forever.
You'll hear how a bat trickster became a starting first baseman and how a Broadway A-lister ended up pitching in front of 80,000 fans. Jesse still signs autographs until the very last fan leaves, every single night.
This conversation will change how you think about customers versus fans, and about what it actually costs to build something the world has never seen before.
Find Your Yellow Tux findyouryellowtux.com
Jesse's Instagram instagram.com/yellowtuxjesse/?hl=en
Banana Ball: The Unbelievably True Story of the Savannah Bananas amzn.to/4eVxqLV
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience amzn.to/4vdJyO4
Find Your Yellow Tux: How to Be Successful by Standing Out amzn.to/4oDSI54
Listen to this episode on the go!
🍎 Apple Podcasts: podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499
🟢 Spotify: open.spotify.com/show/07GQhOZboEZOE1ysnFLipT?si=a03d916bade54d4f
For more info about this episode, go to lewishowes.com/1963
💰 get my NEW YORK TIMES BESTSELLING book "Make Money Easy" today!lewishowes.com/moneyyou
📙 get my NEW YORK TIMES BESTSELLING book "The Greatness Mindset" today! lewishowes.com/gmyo
📤 sign up for my FREE newsletter lewishowes.com/greatnessdelivered
Follow Lewis!
Instagram: instagram.com/lewishowes
Tiktok: tiktok.com/@lewis
Facebook: facebook.com/lewishowes
Twitter: twitter.com/LewisHowes
💻 Website: lewishowes.com
📲 For more Greatness text PODCAST to +1 (614) 350-3960
Get More Greatness!
Greatness Clips: youtube.com/@GreatnessClips
Spanish: youtube.com/@LewisHowesEspañol
Portuguese: youtube.com/@LewisHowesPortugues
Lewis Howes Shorts: youtube.com/@lewishowesshorts
00:00:00 - Intro
00:02:51 - Believing When Everyone Says No
00:08:24 - Testing Banana Ball During Covid
00:11:42 - Going $1 Million in Debt
00:16:25 - Eliminating Boring Parts of Baseball
00:21:02 - Building a Billion Dollar Brand
00:26:39 - Preparing for MLB Stadiums
00:32:46 - The Pre-Show Is the Main Event
00:37:01 - Overcoming Childhood Trauma
00:41:49 - Fostering Children & Marriage
00:49:48 - Balancing Family and the Tour
00:59:22 - Why He Will Never Sell
01:12:20 - Scaling Without Diluting Fans
01:23:22 - Bringing Broadway to Baseball
01:34:26 - Three Truths & Greatness
#greatness #inspiration #motivation
